Job Description At D•engage, we empower businesses to deliver personalized, data-driven customer experiences with our innovative SaaS solutions.
We're looking for a dynamic and detail-oriented Product Marketing Manager to join our team, helping shape our marketing strategy while playing a key role in driving the success of our products.
Role Overview : As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies that drive awareness, engagement, and adoption of our products.
This role is ideal for a self-starter with 3-4 years of experience, preferably in a SaaS environment, who can lead product marketing efforts while also supporting content creation and managing our social media presence as part of a broader marketing strategy.
Key Responsibilities : Develop and implement go-to-market strategies for new and existing products Create compelling product positioning and messaging tailored to target audiences Collaborate with the product and sales teams to align marketing strategies with product goals Conduct market research and competitor analysis to identify opportunities and challenges Produce marketing content including case studies, blogs, presentations, and other collateral Manage and monitor social media channels with a focus on engagement and growth Support customer acquisition and retention efforts through marketing campaigns Track and report on key performance metrics to measure marketing effectiveness Requirements 3-4 years of experience in product marketing, with a preference for candidates from SaaS companies Strong understanding of B2B marketing strategies and customer segmentation Excellent written and verbal communication skills in English (full professional proficiency required) Experience in creating and managing marketing content across multiple formats Familiarity with social media management and performance tracking Ability to work cross-functionally in a fast-paced environment Strong analytical and problem-solving skills Preferred Qualifications : Native-level English language proficiency is highly preferred Experience working with marketing automation platforms Familiarity with omnichannel customer engagement tools Benefits What We Offer : A dynamic, fast-growing company with opportunities for growth A flexible and collaborative work environment The chance to be part of a global team shaping the future of customer engagement