Job Description: Pon Maa Kishan Journal is seeking passionate and skilled Content Strategists in South Africa, both fresh graduates and experienced professionals, to join our dynamic team. This role is vital for crafting and executing content strategies that resonate with our South African audience, focusing on sustainable agriculture, rural development, and agricultural innovation.
Key Responsibilities: 1. Content Strategy Development: Design and implement comprehensive content strategies tailored to the South African agricultural landscape. Align content plans with Pon Maa Kishan Journal's mission, ensuring they meet the specific needs and interests of South African readers. Collaborate with the editorial team to maintain high standards of content quality and relevance. 2. Content Creation & Management: Develop compelling and informative content, including articles, reports, blogs, and multimedia that engage South African audiences. Ensure content accuracy, cultural appropriateness, and alignment with local agricultural practices and issues. Coordinate with design and multimedia teams to enhance content with visuals and interactive elements. 3. Audience Research & Localization: Conduct thorough research on agricultural trends, challenges, and opportunities specific to South Africa. Engage with local farmers, agricultural experts, and stakeholders to gather insights and improve content relevance. Analyze audience feedback and performance metrics to continuously refine content strategies. 4. SEO & Digital Optimization: Apply SEO best practices to improve content visibility and drive engagement. Utilize digital analytics tools to monitor performance, understand audience behavior, and make data-driven decisions. Optimize content for various digital platforms to maximize reach and impact. 5. Content Management & Coordination: Oversee the content production process, ensuring timely and high-quality delivery. Manage content calendars and workflows to ensure a consistent output of relevant content. Coordinate with global teams to align South African content with broader organizational goals. 6. Collaboration & Partnership Building: Build and maintain relationships with South African agricultural organizations, institutions, and influencers. Highlight local agricultural successes and innovations through strategic partnerships and collaborations. Work with the global team to ensure cohesive content strategies across different regions. 7. Innovation & Trend Analysis: Stay updated on industry trends, new technologies, and emerging content formats. Propose and implement innovative content strategies to address the evolving needs of South African audiences. Explore creative methods for presenting content, such as interactive tools, multimedia, and data visualization. Requirements: For Freshers: Bachelor's degree in Journalism, Communications, Marketing, Agriculture, or a related field. Strong writing, research, and organizational skills. Basic understanding of SEO, content management systems, and digital marketing principles. Enthusiasm for agriculture and a keen interest in South African communities. Ability to work independently and adapt to a fast-paced environment. For Experienced Candidates: 2-5 years of experience in content strategy, digital marketing, or journalism, with a focus on agriculture or related sectors. Demonstrated expertise in developing and executing content strategies and managing content across digital platforms. In-depth knowledge of SEO, content analytics, and audience engagement. Extensive understanding of the South African agricultural sector and its unique challenges. Excellent project management, communication, and strategic planning skills. Perks & Benefits: Competitive salary based on experience. Flexible work arrangements (remote or hybrid). Opportunities for professional development and career advancement. Contribute to a mission-driven organization focused on sustainable agriculture and rural development. Join a dedicated team working towards positive impact in South Africa's agricultural sector.
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