Higher Education Marketing offers customized marketing solutions to education institutions around the world, including lead generation, SEO strategies, web design, social network strategies, content marketing, analytics, and a tailored CRM solution. Our clients include universities, business schools, language schools, career colleges, K-12 schools, and other organizations.
As part of our growth strategy, we are looking for a full-time Software Product Manager to join our team. This person will be responsible for helping to shape and execute our software strategy going forward (CRM, Application Portal, Student Information System).
Responsibilities:
Working on the product positioning and marketing strategy for our Software.
Working closely with the Director of IT Solutions and the development team to update the roadmap for software feature additions, based on market needs analyses.
Managing software project scope by making trade-offs between competing software requirements, such as time vs. cost and software security vs. speed.
Tracking progress against plan and resolving any variances as soon as they are identified.
Preparing digital sales support materials for markets on several continents.
Designing a process and sales funnel to sell the SIS solution from the website and seeing to its integration.
Developing a short-term and long-term sales funnel using various marketing tools and strategies.
Conduct weekly software demos to potential customers.
Required Competencies:
Fluent in English (written and verbal)
Fluent in French (written and verbal)
3+ years of experience in e-commerce, specifically in generating sales for software services.
3+ years of experience in software sales.
3+ years of experience in online lead generation.
3+ years of experience with CRM and Marketing Automation.
1+ year in software strategic planning.
Experience in digital advertising is an asset.
Job Types: Full-time, Permanent
Pay: R26000,00 - R33000,00 per month
Experience:
Full-time software sales: 1 year (Required)
CRM and marketing automation: 2 years (Required)
Software product management: 2 years (Required)
Online lead generation: 2 years (Required)
Language:
English (Required)
French (Preferred)
Application Deadline: 2024/09/14Expected Start Date: 2024/10/28
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