Company Description We are Africa's most prodigious media, marketing, communications and advertising powerhouse. Our business represents the best of African creativity, celebrating where we come from and the expression and voices of our people.
Through the power of collective creativity and the continent's best talent, we elevate brand value across every marketing vertical.
We are part of one of the largest advertising and communications groups on the planet, Publicis Groupe – which employs over 100,000 people across more than 100 countries. Publicis Groupe has made a name for itself by putting its people first.
We, at Publicis Groupe Africa, are no different. With over 60 agencies across 36 countries on the continent, there's no better place to grow a rewarding career in media, communications, marketing or advertising in Africa.
Job DescriptionRESPONSIBILITIES Responsible for the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget - based on campaign strategy and KPI's.
JOB FUNCTIONSAchieve the minimum required turn-around time for campaign implementationImplement the campaigns within 24 hours of receiving material from client/creative agency, after the campaign schedule is approved by clientSend updated and accurate creative matrix to the creative agency within 24 hours after being briefed into campaign managementInform the digital agency of any requirements (website creation/updates, tracking codes/pixels, social media channels and access, social media posts, etc) for effective implementation of the campaign before campaign start datePre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assetsSend screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going liveMonitor and manage the budgets on all self-managed platforms (e.g. Facebook, Instagram, Twitter, Google, Youtube, etc) to ensure that campaigns do not over-spendContinuously keep up to date with changes made within all digital buying platforms and ensure all team members are fully aware of platform changesComplete all relevant digital platform (Adwords, Facebook, DoubleClick)Monitor the campaign results on a regular basis to ensure accurate and effective management and reporting of campaignsMeet all campaign KPI's or flag potential campaign underperformance to Digital team before campaign end dateSuggest optimisation for better campaign performance to the team to ensure campaigns perform against agreed objectivesContinuously strive to increase ROI on a campaign by campaign basis and maximise campaign performanceCompile and send reports to client weekly unless otherwise stipulated by client. All reporting needs to include the following:Recommendations for improvementKey insights into the campaigns performanceOptimisation recommendationsOversee intern in terms of accurate loading and trainingIntegrate and work closely with Head of Digital and Brand Teams (Digital and Offline).Report to and take direction from Head of TAAG.QualificationsSKILLS AND EXPERIENCE Experienced cross-platform campaign manager with ability to work accurately and fast.
5-8 year experience as a Social Specialist / Campaign Manager
Additional InformationHard Skills: Able to effectively project manageComfortable PresentingNumerically strong and analytically ableStrong communicator with effective interpersonal relationships across team and clientsAdvanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.English fluency and language skills for effective business writingStrong presentation skillsSolid data interpretation and analytics skillsBe able to exercise strategic principles and structured thinking to tackle business development projects assigned by clientBe able to select appropriate frameworks, tools and approaches to use in solving client problemsDevelop strategies that interpret cultural and social trends as well as data relevant to client business.Soft Skills Is open to constructive feedback and challenges accordingly.Is effective at building relationships and working as a teamShows leadership and decision-making abilityManages change well – adapts and remains flexible to business prioritiesAbility to collaborate without ego as well as work effectively independentlyIs willing to transfer skills and share knowledge openlyAbility to self-start and self-manage
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