The Social Media Specialist/Marketing Manager must focus on increasing brand awareness through the effective use of social media outlets. He/She will be tasked with several key duties, such as: Using social media marketing tools to create and maintain the company's brand. Working with marketing professionals to develop social media marketing campaigns. Interacting with customers and other stakeholders via the company's social media accounts. Analyzing the company's digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements. Researching social media trends and informing management of changes that are relevant to the company's marketing activities. Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs. RESPONSIBILITIES Social media: The ability to use social media to maintain or build a brand is necessary to be a Social Media Manager. These professionals are expected to regularly post text, video and images that engage the company's target market, follow online conversations on a company's social media accounts and solve customer concerns using social media platforms. Communication: Great verbal and written communication skills are essential for this occupation. A Social Media Manager must interact with writers, designers, developers and customers and report to senior management personnel. As good communicators, these professionals must identify social media events such as an interesting hashtag or a sensitive topic and share appropriate content that aligns with the company's social media strategy. Creativity: Crafting engaging content is an important skill for a Social Media Manager. These professionals must constantly align content with customer trends and market changes to interest and engage people. Technology: Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position. A Social Media Manager must use digital technologies to meet the goals of social media campaigns. Research: Skills in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position. Social Media Managers must have an understanding of the trends and techniques of social media as well as the company's online presence to effectively handle social media marketing. Time management: The skill of organizing tasks to meet deadlines is essential for this professional role. Social Media Managers work according to schedules and must meet marketing and business goals.