Job category: Media, Advertising, PR, Publishing and Marketing
Contract: Permanent
Remuneration: Market Related
EE position: Yes
Introduction The successful implementation of the Brand Communications Strategy of the NEF requires the services of a qualified, seasoned and competent Social Media Officer to help craft and implement a vibrant, active and dynamic Social Media Policy and Plan to optimise the visibility and reputation of the NEF.
Develop, implement and manage social media strategies as well as enhancing online presence. Manage the NEF's social media accounts and content. Think creatively and independently to proactively develop, produce and design new creative concepts for adverts, digital banners, publications, brochures, intranet, website and other products across the NEF 's branding spectrum. Collaborate with different teams and colleagues to produce daily and compelling digital banners and related content.Manage customer queries and feedback on social media platforms and liaise with different departments and teams about them to ensure positive customer experience. Ensuring social media guidelines are adhered to across all channels. Keep abreast of emerging technologies in new media, particularly design applications such as InDesign, QuarkXPress, FreeHand, Illustrator, Photoshop, 3ds Max, Acrobat, Director, Dreamweaver, Flash etc. Develop interactive designs and audio-visual productions as well as screensavers. Demonstrate proficiency in editing written, visual and audio content for digital platforms. Provide detailed weekly and monthly reports and feedback on social media activities. Regularly plan, create and share engaging content on social media platforms that encourages meaningful customer connections, increase brand awareness and consistency. Implement an effective social media loading, advertising and promotional campaign to maximise reach. Engage with community and post regular updates on promotions, events, recognitions, articles etc. Monitor SEO, client's engagements and recommend content optimisation. Develop editorial calendars and schedules for monthly publication of content and campaigns. Gather and analyse the appropriate social media statistics / metrics, insights and best practices to
measure the success of campaigns for improvement of future campaigns and engagements.Regular review of the social media functionalities, trends and latest technological developments to ensure that NEF social media capabilities remain in line with best practices. Proactively identify potential reputational brand crisis originating from social media conversations and escalate to relevant internal stakeholders for interventions. Monitor the NEF online brand reputation to be able to quickly solve any issues that affect the image of the organisation. Qualification Qualification in Public Relations, Marketing, Communications or Media Studies. Experience / Skills Required Minimum of 3 years' experience in a corporate Social and/or Digital media management or similar role. Solid knowledge of digital marketing, copywriting and digital conversations. Experience in digital reputational management practices. Exceptional written and verbal communication skills. Analytical and critical aptitude. Good aesthetic judgement. Ability to convey complex messages clearly through written and verbal means. Ability to influence and educate as well as direct others and various audiences on a wide spectrum of issues, in particular transformation discourse. Flexibility and willingness to work as part of a team and maintaining good working relationships with staff at all levels. Solid knowledge of social media and marketing platforms including LinkedIn, X, Facebook, Instagram, YouTube and Podcasts. Excellent verbal and written communications skills as well as developing innovative solutions. Experience in using analytics and monitoring tools to measure engagements and for reporting. Strong and mature communicator with an ability to exercise discretion in dealing with confidential or sensitive matters. Excellent time management skills with ability to work effectively in a customer-driven and collaborative environment. Good knowledge of visual communication and managing online communication platforms. Solid understanding of social media marketing and communications techniques. Strong computer skills using Microsoft Office and Adobe Suites. Experience in identifying and creating campaigns and/or engagements for target audience. Personal Attributes/Behaviours/Attitudes Patient and adaptableCreative mindset and an aesthetic sensibility Analytical, attention to detail and research competence Conflict resolution and risk awareness Time and self-management Building strategic relationships Teamwork Customer care and empathy Engaging diversity and social responsibility Influencing and impactful Building the brand and strategic planner Commercial and financial acumen Above average understanding of media functioning Process and technological competence; digital acumen
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