Social Media Strategy: Develop implement and manage the social media strategy across multiple platforms (Facebook Instagram LinkedIn Twitter TikTok etc.
). Align the social media strategy with broader marketing goals and business objectives to drive brand awareness engagement and conversions. Identify trends and insights to optimize social media performance and grow online communities. Content Creation & Curation: Create and publish engaging content (text images videos) that resonates with target audiences and represents the brand s voice. Collaborate with the content team to develop highquality visuals and graphics that enhance social media posts. Curate relevant content from industry leaders partners and influencers to keep audiences engaged and informed. Community Engagement: Manage and grow our online community by actively engaging with followers responding to comments messages and mentions promptly. Develop and execute communitybuilding initiatives such as contests polls and live events to increase engagement. Identify and cultivate relationships with influencers and brand advocates for potential partnerships and collaborations. Performance Tracking & Reporting: Monitor social media accounts daily track engagement metrics (likes shares comments follower growth) and analyze the performance of campaigns. Use analytics tools such as Facebook Insights Instagram Analytics and Google Analytics to evaluate the effectiveness of social media strategies. Prepare monthly reports summarizing social media performance highlighting successes challenges and opportunities for improvement. Brand Consistency & Voice: Ensure that all social media content reflects Infinity Brands tone style and values. Work closely with other departments to maintain consistent messaging and visuals across all platforms. Stay uptodate on industry trends algorithm changes and emerging platforms to ensure Infinity Brands remains competitive in the digital space. Collaboration & Campaign Management: Collaborate with marketing design and paid media teams to coordinate social media campaigns with broader digital marketing initiatives. Support franchisees with social media strategies and guidelines offering best practices and troubleshooting assistance when needed. Plan and execute paid social media campaigns in collaboration with the Paid Media team optimizing for engagement and conversions. RequirementsBachelors degree in Marketing Communications or related field. Proven experience as a Social Media Manager or similar role. Strong understanding of social media platforms algorithms and best practices. Excellent written and verbal communication skills. Creative thinker with a keen eye for visual content and design. Proficiency in social media management tools and analytics platforms. Ability to work collaboratively with crossfunctional teams. Strong organizational and time management skills. Knowledge of SEO content marketing and digital advertising is a plus
Proven work experience as a sales manager Hands on experience with CRM software and MS Office (MS Excel in particular) Understanding of sales performance metrics A team player with high level of dedication Ability to work under strict deadlines Matric certificate Certification in Marketing, Sales or a relevant field is a plus
