To ensure effective social media content and campaign strategy and production through the creation of digital content for a variety of communication channels, from conception to completion.
Job Objectives: Drive the conceptualisation and creation of digital content for social media channels and group websites through bringing all types of content ideas to life, from graphic design to photos, videos and multimedia content.Contribute forward-thinking content ideas that help amplify the group's reputation among target audiences through experimenting with new formats, techniques and creative strategies.Collaborate with internal and external stakeholders to identify new stories, trends, and opportunities to create content and campaigns.Assist with managing project and campaign deliverables in order to meet expectations and ensure campaigns are on time and on budget.Create and manage a database of visual assets across all brands within the organisation.Assist with ad-hoc design projects, including PowerPoint presentations and materials development.Create and pitch effective campaign ideas needed to ladder up to the envisioned marketing pitch (the big idea) whilst ensuring integration with the broader marketing plan involving all other media channels.Develop content and campaign strategies that cut across major social media outlets (Facebook, Facebook Live, Instagram, Snapchat, Pinterest) and across digital formats.Design content for organic posts as well as paid formats ensuring up-to-date social media ad formats.Manage internal and external videographers/photographers/editors and internal graphical designers to plan and produce professional shot content.Capture video and photos at live events or stage ad-hoc shoots in the relevant environments as and when required and when the opportunity arises.Ensure that all content or language published to the group's social media platforms adheres to group's guidelines.Education: Grade 12Bachelor's Degree (Desirable)Experience: 2-4 years professional experience.Experience in graphic design, photography, and image editing; Experience with PhotoShop and InDesign.Knowledge: Digital and social media formats.Full MS Office suite.In-depth knowledge/experience with all major social media platforms and experience producing social-first content on one or more social media platforms.Skills: Able to thrive in a fast-paced, dynamic environment and to work both independently and as part of a cross-functional team.Ability to take direction.Ability to understand group's identity, core target audience and layer onto that own creativity and fresh content ideas.High level of organization.Leading and Deciding.Supporting and Cooperating.Interaction and Presenting.Analysing and Interpreting.Creating and Conceptualising.Organising and Executing.Adapting and Coping with Pressures.Enterprising and Performing.
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