Key Responsibilities:The Social Media Coordinator plays a pivotal role in executing and managing social media and direct marketing initiatives across digital sales platforms. Working closely with the marketing managers and guided by the annual marketing strategy, this position focuses on creating and implementing campaigns designed to expand community engagement, attract new audiences, and convert interactions into meaningful actions. Requirements:Develop and share engaging, audience-specific content to enhance brand presence and grow online communitiesActively engage with followers by responding to comments and messages, working closely with customer service to address queriesManage the scheduling and publishing of content, handling spontaneous posts as needed, even during weekends, holidays, or after-hoursMonitor consumer feedback, flagging potential issues and collaborating with relevant teams to resolve them effectivelyProvide guidance on handling challenging consumer questions, including when and how to participate in online discussions on behalf of the brandPartner with the Digital Marketing Specialist to implement paid social campaigns and promotional activitiesCoordinate content rollouts and major projects across all social platformsAnalyse performance metrics, identify opportunities for growth, and suggest strategies to drive revenue and meet KPIsExplore and recommend new social media platforms and digital channels to connect with emerging audiencesAssist in adopting new social technologies and supporting their implementationOccasionally take on additional responsibilities aligned with your expertise as directedInvestigate new e-commerce opportunities on platforms like Amazon, TikTok Shop, and other digitalmarketplaces for potential expansion Skills & Experience:Proven expertise in growing brand engagement on platforms such as Facebook, Instagram, TikTok, X, YouTube, and LinkedInExperience using email marketing tools and platformsFamiliarity with Google Analytics and social media analytics tools Key Competencies:Outstanding English communication skills, both written and verbalExcellent interpersonal abilities to represent the brand effectively and manage escalated situationsStrong organizational skills, with the ability to multitask and make informed decisions under pressureKeen attention to detail and commitment to high-quality work Contact LEIGH-ANN BROWN on