Key Responsibilities:Social Media Strategy & Execution:Develop and execute social media strategies to boost brand visibility and engagement across platforms like Facebook, Instagram, LinkedIn, Twitter, and othersPlan, schedule, and manage daily content to maintain consistent brand messaging across all social media channelsImplement paid social media campaigns, optimizing them to achieve objectives such as lead generation, website traffic, and brand awarenessContent Creation & Curation:Produce engaging and shareable content, including graphics, videos, and written copy for social media postsCollaborate with the design and marketing teams to create high-quality content aligned with the clients voice and objectivesCurate and share relevant industry-related content to keep the online community informed and engagedCommunity Engagement & Management:Monitor, moderate, and actively engage with social media communities by responding to comments, messages, and mentions promptly and professionallyCultivate relationships with followers, influencers, and key players in the industry to enhance brand interactionSocial Media Analytics & Reporting:Track, analyse, and report on social media performance using tools like Google Analytics, platform-specific insights, and other analytics toolsProvide data-driven insights and actionable recommendations to improve and adjust campaignsManage a social media content calendar to organize posting schedules, campaign timelines, and key milestonesCollaborative Campaign Planning:Partner with the Digital Marketing Manager and cross-functional teams to align social media efforts with broader marketing objectivesCollaborate with external partners, including vendors or influencers, to support campaigns, product launches, or special eventsTrend Analysis & Innovation:Keep informed about emerging trends in social media, content marketing, and digital communication strategiesRegularly experiment with new platforms, tools, and creative approaches to enhance social media performance and audience engagement Requirements:Minimum 2-4 years of experience managing social media accountsProven track record of executing successful social media campaigns with measurable outcomes (engagement, leads, conversions)Proficiency in social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) and their respective best practicesProficient in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (Google Analytics, Facebook Insights, etc.)Strong understanding of content creation tools (e.g., Canva etc.) and ability to create visually appealing postsExcellent written and verbal communication skills, with a keen eye for detail and consistency in brand voiceKnowledge of SEO and how social media impacts search rankingsAbility to analyse data and provide insights to improve social media performanceCreative and forward-thinking, with a passion for staying ahead of industry trendsStrong organizational skills and the ability to juggle multiple tasks and campaigns at onceSelf-motivated, proactive, and able to work independently while collaborating with a teamComfortable working in a fast-paced, dynamic environment Contact LEIGH-ANN BROWN on