IntroductionOur client is seeking a talented and creative individual to join their team as a Content Creator / Copywriter / SEO Copywriting / Social Media Coordinator. In this role, you will be responsible for crafting engaging and compelling content across various platforms to enhance our brand presence, drive traffic, and ultimately increase conversions. You will collaborate closely with the management team to propose content strategies that align with our goals and resonate with our target audience.Duties & ResponsibilitiesContent Creation: Develop and create high-quality, original content for our website, blog, social media channels, email newsletters, and other marketing materials. This includes photos, videos, drawings, and any other useful media.Copywriting: Write clear, concise, and persuasive copy for advertisements, product descriptions, landing pages, and promotional materials.SEO Copywriting: Optimize content for search engines by incorporating relevant keywords and phrases to improve organic search rankings and drive traffic to our website and social media pages.Social Media Management: Create engaging posts, captions, and visuals for our social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase followers, engagement, and brand awareness.Content Strategy: Devise, propose, and execute content strategies that support our overall marketing objectives and brand messaging.Research: Stay up-to-date with industry trends, competitor activities, and best practices in content marketing, copywriting, SEO, and social media to continuously improve our content strategy and effectiveness.Analytics and Optimization: Monitor and analyze the performance of content across various channels using analytics tools (Google Analytics, social media insights, etc.) and make data-driven decisions to optimize content for better results.Collaboration: Work with graphic designers, videographers, and other staff members to create multimedia content that enhances our brand identity and storytelling.Adherence to Brand Guidelines: Ensure all content produced adheres to brand guidelines, voice, tone, and style, maintaining consistency across all platforms.Desired Experience & Qualification- Certification in Marketing, Communications, or a related field.- Proven experience as a content creator, copywriter, or similar role, with a strong portfolio showcasing your writing skills and creativity. Proficiency in SEO best practices and experience with keyword research and optimization.
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