Job title : Social Media Coordinator (Cape Town) Job Location : Western Cape, Cape Town Deadline : December 27, 2024 Quick Recommended Links Jobs by Location Job by industries This role requires someone who can handle the complexities of content creation, community management, and performance tracking.
The Social Media Coordinator will be responsible for managing the production workflow, from ideation to execution, including briefing creative teams, coordinating production schedules, and optimizing content based on performance insights.
Key Responsibilities Plan, create, and manage monthly organic social media content across all Ozow channels: Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, and Google Business Profile.
Lead and oversee the end-to-end content production workflow, including briefing, scheduling, and coordinating with creative teams.
Write compelling social copy that reflects Ozow's brand voice, optimizes engagement, and aligns with each platform's best practices.
Monitor social media trends, competitor activity, and emerging platforms to identify new opportunities for brand engagement.
Track and analyze performance metrics using analytics tools, providing insights to optimize content and engagement strategies.
Manage community engagement, responding to comments, messages, and other interactions across platforms to foster a positive brand perception.
Generate and present monthly performance reports, highlighting key metrics, campaign outcomes, and actionable insights for ongoing improvement.
Contribute to creative brainstorms and support the team with content ideation that drives community engagement and brand loyalty.
Stay current with trends in social media, marketing technologies, and content design tools.
Use AI to enhance content development and streamline workflows.
Requirements Bachelor's degree in Marketing, Advertising, or a related field.
3+ years of experience in social media management, ideally within the fintech sector.
Strong project management skills with experience managing content and production workflows.
Proficiency in all major social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, and Google Business Profile.
Expertise in social media analytics and reporting, with experience using tools like Sprout Social, Hootsuite, or native platform analytics.
A strong understanding of social media trends, platform best practices, and emerging digital marketing tools.
Excellent written communication skills with a flair for creative, engaging social copy.
Effective time management and multitasking abilities, with strong prioritization and scheduling skills.
Bonus Skills Familiarity with graphic design and video editing tools, such as Canva, Adobe Creative Suite, or similar software.
Basic knowledge of SEO and paid social advertising strategies is a plus.
Familiarity with AI and automation tools to enhance delivery. Media / Advertising / Branding jobs