Description
Sherbet Agency is a leading digital marketing agency that drives impactful and innovative campaigns for clients across a variety of industries. We're looking for a talented Social Media Assistant to join our team. If you feel that this is the position for you, we want to hear from you!
Responsibilities
Responsible for planning, scheduling, and posting content across all social media platforms.
Ensure posts are aligned with the content calendar and company objectives and audience interest.
Facilitate and monitor social media mentions or tags.
Keep track of all running campaigns/competitions start and end date
Export the FB and IG comments to send to client - this must be sent to the relevant account manager for that category.
Competition report to be created.
Suggest ideas for new content and social media strategies to improve engagement.
Creating and posting shareable content to build a following and increase engagement. This involves adapting content for specific social media channels.
Assist in generating creative assets (e.g., images, captions, or short videos).
Monitor and analyze performance metrics (engagement rates, reach, impressions).
Create reports to update audience insights, and social media trends.
Assist in the execution of social media campaigns and promotions, ensuring alignment with the overall marketing strategy.
Stay updated with the latest social media trends, tools, and best practices.
Apply relevant trends to enhance the brand's online presence.
Work closely with the Creative Team and Account Managers to ensure social media content is aligned with broader campaigns.
Ensure project move smoothly through various stages, from conception to completion, ensuring timely delivery.
Ensure all social media content adheres to the company's brand voice and visual identity.
Ensure consistency in messaging and tone across all platforms.
Focus on reaching specific social media KPIs such as follower growth, engagement rate, post consistency, lead generation, and conversion metrics.
Any other duties as requested.
Requirements
1-2 years experience in a similar role
Qualification in Marketing and Google certifications
Knowledge and experience in META
Knowledge of FMCG industry
Ability to work in a team and in a fast-paced environment
Prior Marketing related experience
Effective communication, administration, and presentation skills
Valid Drivers License with own vehicle is advantageous.
Detailed Oriented + Time Management skills
Strong Organisational skills
Strong Communication skills
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