Key Responsibilities:
Guides his / her team to translate clients' wants and needs into research that meets the desired objectives.
Provides input into all elements of research / project design in support of the relevant Research Executive, including: sampling, briefs, screeners, questionnaires, discussion guides, data requests, tables, reports and presentations.
Checks and approves the analysis plan / screener / questionnaire / discussion guide design, mocks, report & presentation, prior to sending to client for approval.
Attends all briefs and ensures that all relevant background and positioning is provided by his / her team and that they have prepared the technical brief and timing documents.
Ensures correct research methodology & process is adhered to.
Liaises weekly with project management regarding all aspects of projects (daily liaison is done by the researchers).
Makes informed decisions regarding client projects.
Brainstorms analysis and presentations with his / her team and provides direction and strategic input and guides the approach to analysis and storytelling.
Liaises with the relevant experts for input to analysis, reports and presentations.
Supports and develops the team with regards to insights and value add.
Ensures research basics and disciplines are implemented and upheld.
Does final checks on presentations (in more detail than reports).
Actions all requests which fall in his / her area of responsibility.
Presents results to clients.
Ensures profitability on their projects.
Compiles and adheres to a detailed account plan per client, including contact plan, activity plan, entertainment schedule, sales targets, solution targets and relevant nuances to be considered.
Communicates with clients on a daily or weekly basis, i.e., adheres to a fixed call / contact schedule but with flexibility based on client needs, both formally & informally (special occasions, casual calls etc.). Returns all client calls within 4 hours of receipt of message (this means internal staff need to make contact with AM's on cell phones if necessary).
Organises and attends regular client meetings.
Compiles meeting minutes within 24 hours and ensures actions as outlined in the minutes are acted upon by the relevant people.
Communicates with clients via email / faxes and keeps records of all relevant communications and telephone conversations (paper trail – where feasible).
Develops full research plan for client (big picture) around client specific bench marks – where relevant.
Negotiates timing or other issues with the client. Manages client expectations with input, or comprehensive understanding, from Operations.
Accommodates clients as far as possible regarding meeting times, projects requests, etc.
Books & arranges relevant equipment for meetings if he / she is attending the meeting alone.
Prepares structured agenda for meetings – covering topics such as timing, quality.
Follows up on all contracts, scopes of work & billing instructions.
Experience and Education:
Matric
A relevant degree in Marketing / Business / Arts (preferably with Honours)
Minimum 3-years experience managing a team
Minimum 5-years Research Agency experience
Minimum 3-years sales and client relationship management experience
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