Job title : SEO Strategist
Job Location : Western Cape, Cape Town
Deadline : December 28, 2024
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Role Overview We are in search of a Senior SEO Strategist to join our distinguished digital marketing team. In this pivotal role, you will be responsible for devising and executing cutting-edge SEO strategies to drive organic traffic, enhance search engine rankings, and meet client objectives.
Responsibilities Develop and execute advanced SEO strategies to boost organic traffic and improve search engine rankings. Conduct comprehensive keyword research, analyze competitive landscapes, and optimize website content for targeted keywords. Oversee on-page and technical SEO to maximize website visibility and performance. Monitor SEO performance metrics and provide insightful reports to stakeholders. Continuously refine strategies based on data analysis and evolving industry trends. Collaborate with internal teams and external partners to integrate SEO initiatives with broader marketing strategies. Review and ensure website content aligns with SEO goals and user intent. Implement rigorous quality control and assurance for SEO to maintain optimal website functionality and user experience.
Key Skills and Experience Advanced knowledge in technical SEO, including structured data, crawl budget optimization, and JavaScript SEO. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others. Ability to develop data-driven SEO strategies informed by in-depth analytics and competitive research. Strong project management skills, including experience managing large-scale SEO projects. Demonstrated success in managing SEO projects across multiple regions and languages.
Requirements Bachelor's degree in Marketing, Communications, or a related field, or 4-6 years of SEO experience. Strong analytical skills with a proven ability to interpret data and drive decision-making. Excellent communication and collaboration skills. Experience with HTML markup, schema markup, and structured data. Knowledge of web design principles. Experience with A/B and multivariate testing.
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