Job Advert: SEO and Digital Marketing SpecialistAre you a passionate and experienced SEO and digital marketing professional looking for an exciting opportunity to make a significant impact in the online world? We are seeking a highly skilled and knowledgeable SEO and Digital Marketing Specialist to join our dynamic team and take charge of our digital presence. If you have the right qualifications and a minimum of 5 years of hands-on experience in the field, we want to hear from you!Employ Africa is looking for an SEO and Digital Marketing Specialist to join their busy team.ResponsibilitiesDevelop and execute result-driven SEO strategies to improve organic search rankings and drive traffic to our website.Conduct comprehensive keyword research, competitor analysis, and stay up-to-date with industry trends to identify growth opportunities.Optimize website content, meta-data, and on-page elements to ensure maximum visibility and user engagement.Implement technical SEO best practices to enhance site performance, crawlability, and indexing.Collaborate with content creators to produce SEO-friendly, high-quality content that aligns with our target audience and business objectives.Manage and analyze the performance of paid marketing campaigns across various platforms, such as Google Ads and social media.Utilize data-driven insights to make strategic decisions, improve conversion rates, and achieve business objectives.Monitor and report on key SEO and digital marketing metrics, providing regular performance updates to stakeholders.Stay informed about the latest digital marketing trends and search engine algorithm updates, adapting strategies accordingly.Work closely with the marketing team to align SEO efforts with broader marketing initiatives.Qualifications And ExperienceBachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field.Proven track record of at least 5 years of experience in SEO and digital marketing roles, with a demonstrable portfolio of successful campaigns.In-depth understanding of search engine algorithms, keyword research tools, and SEO analytics platforms.Proficiency in website analytics tools such as Google Analytics, Google Search Console, or similar.Hands-on experience with on-page and technical SEO optimization techniques.Familiarity with paid advertising platforms and experience managing PPC campaigns.Knowledge of content management systems (CMS) and website development best practices.Excellent analytical skills with the ability to interpret data and provide actionable insights.Strong communication and collaboration skills to work effectively within a team environment.Passion for staying up-to-date with the latest industry trends and innovations in SEO and digital marketing.Location: DurbanDesired SkillsDigital MarketingInformation SystemsSEO Best Practices
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