Job category: Other: FMCG, Retail, Wholesale and Supply Chain
Location: Cape Town
Contract: Permanent
EE position: No
IntroductionAs a Senior Trend Forecaster, you will be instrumental in defining style direction across fashion categories, ensuring a cohesive, brand-aligned aesthetic. Working collaboratively, you'll forecast and translate emerging trends into actionable insights that drive product innovation and support business growth.
Trend Research and Concept Development (Pre-Season)Conduct global trend research using various platforms such as WGSN, catwalks, blogs, look books, online retailers and social media for design inspiration and concept development.Analyze macro global shifts that inform marketing of potential opportunities and inform key buying decisions.Conduct store visits to understand trends, product performance, assortment balance and customer experience (online and in-store).Collaborate with the team to generate new product ideas based on research.Compile and present a high-level seasonal fabric overview to feed into the sourcing strategy.Identify and present high-level continuity, volume input and product updates that feed into continuity workshops.Build out high-level seasonal colour palettes across the Group.Create mood boards and monthly/quarterly colour flows by department, including print and pattern direction.Provide inspiration highlighting key graphic and print messages for the season.Present design brief to the Group to enable Range Build.Collaboration and Communication with StakeholdersIdentify product opportunities for tests in season.Identify opportunities for third-party collaborations.Identify opportunities around key seasonal events and drive cross-group collaborations where appropriate.Drive innovation & sustainability with fabric techs and sourcing.Present quarterly trend updates to the FBH community.Minimum Requirements5 – 8 years of senior-level experience in fashion design or trend forecasting.Mastery of Adobe Suite and other industry-standard design tools; excellent sketching and illustration skills. Familiarity with trend forecasting platforms (e.g., WGSN) and ability to conduct high-level market and trend analysis.Ability to lead cross-functional projects and contribute to strategic planning with a focus on innovation and growth.Strong creative vision, analytical skills to interpret design trends, advanced conceptual abilities, and outstanding presentation skills. Proven ability to translate trends into commercially successful product lines.
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