Senior Specialist: Digital Marketing

We are looking for a skilled Digital Marketing Specialist with expertise in SEO, PPC, proficiency in digital advertising platforms, data analysis and interpretation, social media management, and familiarity with marketing automation tools.
The role involves developing, implementing, tracking, and optimizing our digital marketing campaigns, including leading a small team of call center agents to ensure efficient management and conversion of digital leads into sales.
The ideal candidate will have a deep understanding of digital marketing strategies, excellent communication skills, and the ability to inspire and lead a team to achieve sales goals.
Collaboration with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize the user experience is a key aspect of this role.