Purpose & Overall Relevance for the Organization: To ensure positive development of adidas brand image through a diverse Brand Partner portfolio across EM of individual athletes, influencers, clubs and associations supporting brand and category objectives.
To drive best in class activation of our EM Brand Partner portfolio.
Key Responsibilities: Manage EM partner seeding program to deliver optimal outcomes for our brand across EM.
This includes creation of seeding lists, prioritisation of partners, timely delivery of data, tracking and reporting.
Drive brand heat via our partners through facilitation of Partner publishing briefs to markets, Consolidation of market partner integration in campaign planning Review the effectiveness of our brand partner activity via Partner publishing tracking, analysis & reporting for campaign activations Review the impact of our key partners via top 20 partner tracking & reporting Manage the day to day operations of EM Brand Partner team Provide technical support to markets for utilisation of global platforms Manage the fulfillment of all ticket requests from markets.
Track entitlement utilisation to ensure we are maximising benefits and driving ROI through our partnerships.
Work closely with global and clusters on amplifying our brand moments & stories through our brand partner portfolio.
Key Relationships: Cluster Brand Partner teams HUB newsroom HUB Brand Comms HUB BUs Global – Sport & Culture Marketing Knowledge, Skills and Abilities : Strategic Marketing Management experience with strong interpersonal, influencing skills Relevant Sports Marketing experience Demonstrated people and operational management skills in breeding a high-performance culture.
Proven methodological skills (e.g.
Business planning, strategic development).
High degree of commercial and business acumen knowledge related to sports marketing.
Requisite Education and Experience / Minimum Qualifications: University Degree, preferably in Sports Marketing Minimum of 5 yea r experience in M arketing (sports)