.When it comes to putting people first, we're number 1.The number 1 Top Employer in South Africa.Certified by the Top Employer Institute 2024.Role Purpose/Business Unit:The Senior Segment Marketing Manager role is based within the Consumer Business Unit.The role of the Senior Segment Marketing Manager is to define the segment marketing strategy and plan for a specific segment or segments and is responsible for growing market share, NPS, brand consideration, the customer base, and ARPU of this/these segment(s) and for developing and delivering the segment P&L targets.The role leads a the cross-functional team across the business to develop and deliver clear insights, branded positioning, and a roadmap of propositions and activities for the segment(s)Your responsibilities will include:1.Segment marketing strategy and plan:Understand the market, competitors and segment opportunitiesIdentify customer and commercial opportunities through actionable insightsDefine simple and differentiating segment branded claims and propose activities, propositions, and customer experience developments to substantiate theseDefine a Segment Marketing plan/roadmap and deliver against thisDefine and drive segment distribution and customer/channel investment initiativesDefine pricing strategies and initiatives using insight to differentiate and behavioural characteristics to create valueLead, define, drive and support excellence in go-to-market execution, coordinating the execution of new propositions2.Deliver and improve segment performance/P&L:Track and regularly report on segment performance, proposing improvement initiativesImprove customer experience3.Lead cross-functional segment teams:Lead teams from all functions to deliver segment plans and improvement initiativesSegment Marketing: Proven ability to define segment opportunities and to create propositions and GTM strategies to exploit themCommercial Acumen: Commercial mindset with extensive experience in senior commercial roles managing segment P&Ls.Insights, Proposition Development, Customer Experience: Ability to make critical decisions on key insights, developing branded claims and to prioritize and deliver proposition and customer experience roadmapsThe ideal candidate for this role will have: Advanced marketing skills and knowledge, ideally from managing successful consumer P&LsBcom degree in Marketing or commercial degree with 8years relevant work experiencePrevious work experience in telecoms/technology industries (advantageous), FMCG and/or professional servicesCore competencies, knowledge and experience:Segment Marketing: Proven ability to define segment opportunities and to create propositions and GTM strategies to exploit themCommercial Acumen: Commercial mind-set with extensive experience in senior commercial roles managing segment P&Ls.Insights, Proposition Development, Customer Experience: Ability to make critical decisions on key insights, developing branded claims and to prioritise and deliver proposition and customer experience roadmapsLeadership: Strong personal impact.Ability to present to senior leaders.Ability to communicate complex subjects in a simple way.We make an impact by offering:Enticing incentive programs and competitive benefit packagesRetirement funds, risk benefits, and medical aid benefitsCell phone and data benefits, advantages fiber connection discounts, and exclusive staff discounts offered in collaboration with partner companiesClosing date for Applications: 20 June 2024.The base location for this role is Midrand, Vodacom Campus.The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process.As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.
