Senior Programmatic Specialist
Senior Programmatic SpecialistApply locations Cape Town-183 Sir Lowry Road
Time type: Full time
Posted on: Posted 2 Days Ago
Time left to apply: End Date: January 24, 2025 (3 days left to apply)
Job requisition id: R1080042
The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for our clients across Programmatic platforms.
This role requires you to develop best in class strategies and implementation across the Programmatic Performance disciplines on assigned clients.
Job Description: Key responsibilities: Works and implements on multiple, large or complex clients and develops overall programmatic strategy recommendationsCreates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion based objectivesTroubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuationsApplies daily campaign pacing adjustments to deliver campaign budgets and performanceBuilds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaignsMaintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technologyWorks directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctlyProvides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issuesResponsible for the operational success of accounts, ensuring deliverables are met on time and on budgetPlans account and growth opportunities, working closely with the team and media brandsBuilds campaign proposals including a set of tactics matching with the overall goal of the advertiserExports data from the ad server interface and combines it in a correct way with DSP data points if neededEnsures both yourself and the team are skilled up across programmatic platformsWorking closely with the Senior Management Team to share improvement ideas, feedback on team & present results.Manages budget pacingClient Service: Managing media brand expectationsDeadline and Project managementStrategy guidance and input in order to drive the business objectives.Responsible for the quality of work.Attend key client and media brand meetingsSupport and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaborationLocation: Cape Town-183 Sir Lowry Road
Brand: Amplifi
Time Type: Full time
Contract Type: Permanent
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