Senior Programmatic SpecialistLocation: Cape Town
Time Type: Full time
Contract Type: Permanent
The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for our clients across Programmatic platforms. This role requires you to develop best in class strategies and implementation across the Programmatic Performance disciplines on assigned clients.
Job Description: Key responsibilities: Works and implements on multiple, large or complex clients and develops overall programmatic strategy recommendationsCreates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion-based objectivesTroubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuationsApplies daily campaign pacing adjustments to deliver campaign budgets and performanceBuilds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the clientThe trader can select the right KPI's and trends/insights for this campaign-end evaluation and can distil next steps for future campaignsMaintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technologyWorks directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctlyProvides the 'technical expertise' needed to communicate with the client and explain campaign progress/address any blocking issuesResponsible for the operational success of accounts, ensuring deliverables are met on time and on budgetPlans account and growth opportunities, working closely with the team and media brandsBuilds campaign proposals including a set of tactics matching with the overall goal of the advertiserExports data from the ad server interface and combines it in a correct way with DSP data points if neededEnsures both yourself and the team are skilled up across programmatic platformsWorking closely with the Senior Management Team to share improvement ideas, feedback on team & present resultsManages budget pacingClient Service: Managing media brand expectationsDeadline and Project managementStrategy guidance and input in order to drive the business objectivesResponsible for the quality of workAttend key client and media brand meetingsSupport and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaborationFor over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
Be a force for good: Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way – helping to build a more sustainable planet.
Dream loud: In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
Team without limits: We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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