Job: Senior Product Manager
Reports to: Marketing Manager
KEY JOB ACCOUNTABILITIES
Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
Collect and analyse consumer and market insights and competition strategies to make recommendations to management
Implement new launches, maintain growth in pillar products and animate core catalogue
Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Adapt communication material (imagery, digital, point of sale)
Mobilise and work with other departments (sales, logistic, education,medical etc. ) and partner agencies to build broader business strategy; meet the deadlines
Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Manage PPP budget and ensure sales forecast accuracy
Effectively prepare clear messages for senior management
Specific to selective divisions:
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan
Medical marketing : Work with medical team on medical marketing strategies and implementation of initiatives
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
Identifies market drivers
Translates trends and consumer knowledge into meaningful insights
BRAND DEVELOPMENT
• Thinks brand strategy • Imagines disruptive products & services • Develops integrated campaigns that work • Integrates retail & shopper expertise
ACTIVATION EXCELLENCE • Delivers excellence with agility and rigor • Integrates sustainable, business consciousness COLLABORATIVE LEADERSHIP • Creates collaboration for bigger success • Shares & leverages best practices
L'ORÉAL COMPETENCIES
INNOVATOR
STRATEGIST
PEOPLE DEVELOPER
INTEGRATOR
ENTREPRENEUR
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