The Senior Paid Media Manager - Search will be spending our clients' digital budgets wisely and predominantly in the paid search environment. Paid Media Managers are required to know how best to structure and optimise Search campaigns and be innovative and dynamic while ensuring that client goals & KPIs are met.
SO WHAT IS A PAID MEDIA MANAGER?
Senior Paid Media Managers are responsible for maximizing our advertisers' digital budgets according to their required goals. In more simple words, media managers are responsible for defining / creating paid search strategies, implementing these in platforms such as Google Ads, Microsoft Ads and Search Ads 360, and wisely spending a predetermined budget - all to ensure client digital goals are reached & that they see a full return on digital investment. You will need to successfully use audiences, bidding strategies and other key platform features to achieve results.
PLACE WITHIN ORGANISATION
Works in the AU Paid Media team, reporting to a Paid Media Team Lead
Works closely with the HOD of Paid Media and Solutions Architects on digital strategies
Collaborates with other paid media managers within the team, not limited to search media managers
Closely interacts with the Media Strategy Department and Account Management teams
KNOWLEDGE AND EXPERIENCE
IMPERATIVE
Must have a passion for digital marketing and wanting to build a career within the digital space
Minimum 3-5 years experience in running campaigns across Paid Search platforms
Experience with working on ad-servers - eg. Campaign Manager 360
Experience and understanding of tracking using Google Analytics 4 and/or Campaign Manager 360
Experience in management of digital accounts with a ROI focus
Experience in managing digital campaigns with branding and performance driven goals
Experience with managing digital campaigns for video & mobile
Must know how to work with budgets and how to allocate them effectively across different types of online media
Experience with Google Analytics 4 and how to implement & interpret data
Ability to troubleshoot tech issues within platforms and present solutions which solve issues
Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
Ability to analyze campaigns & implement strategy based on findings
Ability to conduct post-campaign analysis and to present that to internal teams and clients
Ability to build reporting templates which is suited for client
Outstanding ability to think creatively, strategically, and identify and resolve problems
Ability to work closely with senior team members & Solutions Architects to take direction with campaigns
Very diligent – staying on top of the details
Ability to succeed in a fast paced, entrepreneurial environment
Strong organizational and time management skills
Excellent written and verbal communication skills
Bachelor's degree or diploma in Marketing
ADVANTAGE
Experience working in a Media Agency within PPC/Google Ads/Search
Experience within Google Marketing Platform
Experience with working in a SSP or exchanges
Experience within Google Tag Manager 360 or any other tag management tool
DESIRED CHARACTERISTICS
Good technical communicator - be able to turn complexity into simplicity
Passion for online advertising technology
Autonomous, proactive and resourceful
Self-motivated and driven individual
Cool under pressure
Being able to take direction & working closely with team members
Being able to share knowledge with team
TASKS
Employ Strategic Campaign set up with sufficient research and following best practices.
Working closely with the Paid Media HOD, Team Lead, Solutions Architects, Account Management and Clients to develop and implement Paid Search Strategies
Being able to troubleshoot issues within Google Ads / Microsoft Ads / SA360 and presenting solutions
Build and optimise Paid Search Campaigns
Analyse campaign performance and make recommendations for optimization
Regular review of performance of campaigns across revenue, performance and pacing
Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and Solutions Architects
Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
Being able to interpret data outside of Paid Search and being able to relate insights.
Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display / social
Proactively seek new opportunities within Paid Search space
Ensure all correct revenues and media costs are reported on a routine basis.
Ensure all administration is accurate and up to date
Being able to motivate oneself & to continue self development
KEY COMPETENCIES AND WORK ETHIC
Exceptional communication skills both written and verbal
Display professional and example behaviour at all times
Specialized knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date, so that they can continue to deliver the best work possible.
Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right. Professionals don't make excuses, but focus on finding solutions.
Gets the job done with a can do attitude
Displays honesty and integrity at all times
Be accountable for their actions even when making mistakes
Show respect for the people around them, no matter what their role or situation.
They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.
Project a positive attitude at all times towards clients team members and motivate team members when they are less positive.
Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.
Maintain the highest standards of delivery, productivity and effectiveness at all times
Organized and detail oriented
Display focus and dedication at all times
Be approachable and open to constructive criticism
Exceptional time management skills and ability to prioritize high volume of projects simultaneously in a fast paced unpredictable environment.
Ability to remain calm and thrive under pressure
Strong problem solving skills
Display a high level of independence.
This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
Display a hunger for knowledge and a willingness to learn for any situation
Respect, appreciate and contribution towards decision making
If you feel you fit the above criteria, please apply with your CV and cover letter.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.
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