The Role: Senior Paid Media ManagerThe Senior Paid Media Manager is an established and proven expert in Paid Search but with strong capabilities in Paid Social and ideally at least one other Paid Media channel (Shopping, Display, Mobile/App Promotion, Native). This role requires an understanding of the way in which channels interact and complement one another, as well as the technical capabilities to execute high-performance Paid campaigns.ResponsibilitiesCampaign Strategy & ManagementTo work closely with clients to ensure a full understanding of their business, digital needs, and priorities.To work closely with the Head of Biddable to ensure all accounts have a performance strategy.To work closely with Client Services to ensure client deliverables are met.Feed into a robust briefing process for work to be communicated from the London office to Cape Town.To work closely with suppliers to ensure that the team is constantly at the forefront of industry developments and, when suitable, we are trialing these new tactics for our clients.Ensure all activity meets or exceeds performance expectations.To manage budgets in line with strategy and ensure that monthly spend is on target.Delivery & Line ManagementDevelop Paid Media offerings in Cape Town and build a team of Paid Media execs.Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time.Training and development of junior team members to ensure that they are performing at the standard expected by ROAST and our clients.Quality control of work conducted by junior members of the team.Regular client communication across status updates, monthly and quarterly reviews.Departmental DevelopmentTo work with the Departmental Head across a range of tasks to further the scale, capabilities, and quality of the ROAST offering, including:Recruitment.Training plans for new starters/grads joining the team.New business support for Directors.Technology and automation.Produce marketing material including case study writing and blog posts.The CandidateExperienceAt least 3.5 years of working in PPC delivery (if in a mixed channel role, at least 70% of the time on PPC).A proven track record of:Delivering projects and results for clients with monthly budgets of £50,000+.Achieving e-commerce targets (sales and revenue volume, CPA, ROI, ROAS).Developing junior team members.Leading 3rd party bid management tools.Bringing efficiency to client activity in terms of both performance and resource levels.Experience in executing campaigns within other Paid Media channels is beneficial. (Training will be provided if not as eventually the role will encompass this responsibility).SkillsStrong understanding of wider digital channels and environment.Ability to work and succeed in a fast-paced environment.Ability to independently research news stories, industry developments, or opportunities and relay these to the wider business.Highly organized with an acute attention to detail.Exceptional level of English, both written and spoken.Strong numerical and analytical capabilities, including the use and creation of Excel formulae and macros.Capabilities with Google Ads scripts or Java are beneficial.Additional language capabilities are beneficial.
#J-18808-Ljbffr
