Position: SENIOR MARKETING STRATEGIST| Fintech & Software SolutionsLocation: Bedfordview Remuneration: Salary negotiable About Our Client: Our client is a software solutions company based in Johannesburg. They specialize in digital verification and payment solutions that ensure seamless and secure onboarding of customers, suppliers, and employees. They have showcased a remarkable 46% annual growth in 2021 within the digital verifications and payments solutions industry. Their work environment is recognized for its solution-driven approach, characterized by high-speed agility, and adherence to exceptionally high standards. Why Work For Them: ·Birthday bonuses. ·Study support. ·Excellent leadership. ·A family environment. ·Industry leaders. ·Annual awards function. ·Fun team-building events. ·Employee recognition awards. ·Long-term growth opportunities About the Position: Do you have a passion for strategic planning, marketing, innovation, and making a meaningful impact in the Fintech space? Join our client as a Senior Marketing Strategist! The Senior Marketing Strategist plays a crucial role in leading the marketing department and developing and implementing strategic initiatives that drive sales growth, revenue expansion, lead generation, and brand awareness, positioning the company as a trusted leader in the Fintech sector. Additionally, you will also lead a team of marketing professionals and act as a subject matter expert across the company, providing direction, insights, and guidance to ensure alignment with company objectives and marketing best practices. Requirements: ·8-10 years + of relevant work experience in a strategic marketing role, with 3 years + leadership experience in managing teams and projects. ·Comprehensive experience in strategic planning and execution, marketing analysis and industry trends, lead generation and conversion, client acquisition, relationship management, and industry engagement. ·Bachelor's degree in Marketing, Communications, Business, or related field. Postgraduate qualification or professional certification with a certified institute - advantageous. ·Proficiency in conducting comprehensive market research and competitive analysis. ·Event marketing, strategic partnerships, and sponsorship: Experience in planning and executing event marketing strategies. ·Developing thought leadership pieces. ·Ability to track and measure the return on investment (ROI) of marketing initiatives, analyze performance metrics, and generate reports to assess the effectiveness of marketing campaigns and inform future strategy decisions. Primary Responsibilities: Marketing Strategy: Develop marketing strategies aligned with company goals and market trends. Conduct thorough market research to identify trends, competitors, and potential Fintech opportunities. Identify and leverage relevant industry events, conferences, and partnerships to maximize brand visibility, generate new leads, and establish relationships with key stakeholders and potential clients. Client Acquisition/Leads: Oversee the design and execution of marketing campaigns to attract and engage potential leads. Create compelling and engaging content across various channels. Assess lead quality and readiness through lead scoring and qualification criteria to prioritize follow-up efforts. Brand Management: Develop and maintain the company's internal and external brand identity. Monitor and manage online reputation across social media platforms, sites, and other online channels. Implement branding initiatives to differentiate the company from competitors and build brand loyalty. Cross-Functional Collaboration & Stakeholder Management: Serve as a strategic partner, providing insights and recommendations to support cross-functional projects and initiatives. Provide leadership and partnering in marketing and branding of key products and projects to key stakeholders. Marketing Analytics, Continuous Improvement, and Reporting: Track, measure, and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and campaigns. Analyze key performance metrics, identify trends and patterns, and use data-driven insights to refine strategies and tactics. Leadership: Lead and mentor the Marketing team, fostering a collaborative and innovative team culture. Provide technical guidance, coaching, and professional development opportunities to team members.
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