The successful Head of Marketing - Africa will be responsible for but not limited to: · Develop and implement the annual Africa marketing & communications plan, in line with a proposed budget for forthcoming actions & activities with the core focus to drive student admissions and retention across our portfolio of Africa schools.· Develop and execute clear messaging strategies for all schools to include positioning statement, USPs and annual key messages for each school to drive differentiation in the market.· Work in partnership with the Head of Customer Experience in order to define and support with the marketing executions of the local Africa schools' outreach plans.· Work with schools to deliver school level communications, including newsletters, social media and other communications as agreed in the plans.· Regularly review the admissions data Dashboards to ensure that we are on top of trends and anticipating any areas where we may need to intervene and support with marketing activities / campaigns to drive ROI for individual schools.· Regularly monitor and assess performance statistics & data (traffic, lead & conversions), so that marketing plans and initiatives can be adapted and ensure we are constantly innovating and applying the best use of the marketing budget.· 3rd party agency management.· Maintain and build our image and reputation across paid, owned and earned channels.
Ensure that customer insights are at the core of planning and marketing execution.The Successful ApplicantThe successful Head of Marketing - Africa candidate will fit the following profile: Minimum 5 years' experience working in Marketing· University Degree (or equivalent) in Marketing / Communications or similar· A native or near native level of spoken and written English· Excellent interpersonal, collaboration, communication, negotiation & team working skills· Technical requirements:o Strategy and planningo Digital performance and traditional ATL campaign experienceo PR & advertising experience· Ability to work on own initiative and manage a heavy workload with maximum attention to detail and without losing sight of overall objective· Performance driven & accountable.
Confident to make difficult decisions while taking responsibility and initiative for delivering projects on time and on budget· Creative and self-motivated attitude to problem solving· Strong willingness to undertake regular travel within Africa (occasionally also overseas)· Good organisation skills and ability to prioritise· Fast & agile.
Removes barriers and is solution responsive.· Highly motivated to achieve goals and ability to motivate others to do the same· Obsessive attention to detail and accuracy· Project Management Experience· Ability to learn how to navigate a range of IT systems (Inc. CRM, MIS & data analytics tools)· High level of Microsoft Office & at least a basic knowledge of Adobe design packageTo be based in Johannesburg, Gauteng.What's on OfferMarket related
