Job title : Senior Marketing Manager - Midrand Job Location : Gauteng, Johannesburg Deadline : December 15, 2024 Quick Recommended Links Jobs by Location Job by industries Job responsibilities: The main purpose of this role will be to develop Strategy, Innovation and IBE for our key brands.
You will handle and implement outstanding innovation & IBE including: Partnering with insights to leverage people centricity and trends Define the Brand Promise, Strategy, and Long Term Growth Plan (incl.
4Ps, innovation & communication) Develop focussed innovation roadmaps based on the brand/hubs strategic needs and commercial requirements Develop the specific innovations for all elements of the bundle - partnering with R&D Technology, Supply Chain, Packaging & Design Develop the IBE by partnering with our advertising agency & collaborating with other Divisions Besides this, you will need to partner with other cross functional teams including Customer Development, Retail Marketing and Finance.
Skills And Proficiencies: Proven to be proficient in the ability to be strategic & analytical (connecting the dots), challenge "group think", being creative, dealing with ambiguity, leading cross functional teams.
Having the candour of a growth mindset, people centricity, being up to the challenge and always curious / passionate along with the functional skills/familiarity in digital & design.
Required Qualification: 10+ Years of successful experience in FMCG marketing (brand strategy, portfolio management, communication development, commercial growth plans) 4-5+ Years of demonstrated capability in end-to-end innovation development Full understanding of the innovation process from insight scouting to concept writing & testing, to full bundle development & go to market with the commercial teams Full bundle development - formula, clinical support, claims, design & packaging Management of cross functional teams to deliver Experience in Design thinking & agile innovation development Media / Advertising / Branding jobs