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DESCRIPTION
Amazon.co.za arrived to South Africa in May 2024! It is an exciting time to be part of a team that will continue to innovate to bring value, convenience, and delight to our customers around the world, and now to South Africa.
This role will drive the creation, planning, management, and execution of advertising programs and marketing communications with the creative, media, portfolio planning, and research, measurement.
Key job responsibilities
• Coordinate campaigns across channels and products to support teams in creating and executing innovative advertising and brand campaigns to achieve brand goals.
• Based on the identified strategic approach, partner with cross-functional teams to drive the appropriate channel marketing mix with supporting campaigns, including advertising, social creative, and promotions.
• Manage external & internal agencies and creative partners.
• Create and write the appropriate campaign briefs, drive creative development, and own all aspects of the process including cost negotiations, schedule management, approvals, research and analysis.
• Partner with creative and media teams to develop and execute results-oriented campaigns that include traditional advertising channels (TV, print, OOH, digital), with a secondary focus on supporting select onsite and social creative needs.
• Work with advertising measurement tools and partner with research team to continually improve upon analytical success metrics related to advertising performance.
• Understand business, marketing, and legal constraints and opportunities to drive growth.
• Proactively plan to address new segment opportunities and react to unforeseen challenges.
• Drive development and execution of specific tactics and activities with cross-functional teams.
• Analyse the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunities employer, and we value your passion to discover, invent, simplify and build. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion or belief. Amazon is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. Amazon requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.
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