Senior Marketing Manager

SENIOR MARKETING MANAGER | CAPE TOWN R1,2 MILLION CTC Per ANNUM Our client a leading multinational retail group, is looking for a Senior Marketing Manager to join their team.
MAIN PURPOSE: The Clients Senior Marketing Manager is to lead and influence as a key business partner working across the client brands in interpreting the business unit and the individual brand marketing strategies to deliver growth.
The individual needs to support the commercial objectives through setting the companys Marketing KPIs for the medium to long term with clear milestones and deliverables.
Customer acquisition, growth, and retention targets with the relevant levers, including data analytics and insights as a key enabler.
Innovative and creative thinking, with an enterprise view of the brands business is critical across product, service and experience.
Lead Marketing partners to deeply interpret the clients product strategy, support the delivery of the strategy with an appropriate marketing strategy and communication executional plan.
Managing and driving the CPA, media and production budgets, PIRs, competitor monitoring and campaign effectiveness based on agreed KPIs.
The individual needs to work closely with the Heads of Marketing and their respective teams based in Australia, suppliers and 360 Marketing partners, and thus needs to have strong negotiation skills and high emotional intelligence together with a collaborative attitude to be effective in the role.
The individual should be resilient, innovative and be able to work in an agile environment to toggle the business, at the same time understanding each objective driving execution with excellence.
YOUR DAY TO DAY Position the clients Brands âa Position the clients brands in the SA market, in a way that focuses on driving profitable sales, market share growth, share of voice and customer engagement and acquisition âa Partner with the business unit to achieve its strategic goals across product, service and experience, understanding product offer and differences, price and value, promotional differences and how to take that product to market to the companys target customer and acquire new customers from competitors âa Influence key stakeholders in the interpretation, implementation and execution of the strategic marketing vision and direction âa Build and position the companys Marketing communication approach and plan with the key messages, to the market and macro-segmented customers to increase sales, grow existing customers, basket penetration (cross-shop and upsell) and acquire new customers âa Collaborating with the GM and being a key business partner in driving a clear customer-first strategy with the Marketing teams in Australia is critical âa Translate into a clear, integrated commercially led marketing and communication plan and that takes into consideration customer need and states relevant channels, marketplaces, budgets, content, competitor and desired output to take the client brands to market, which is executed in collaboration and integration with colleagues across the business, Customer, Marketing and the business to deliver in line with the critical path and intended outcomes Translate the clients business strategy into the Marketing strategy | communications plan that supports the delivery of the BU goals âa Gather all relevant customer data, competitive insights and research from Customer colleagues and working in collaboration with them, use Insights and data as input into the Marketing strategy, plans and conceptual brief to target customer need states, understand customer mind-sets and new business opportunities.
Being clear on the objective is critical to use the data effectively âa Ensure all relevant digital, direct, online, VM and PR opportunities are considered, working in collaboration with Digital, Direct, Online, VM and PR colleagues as input into the Marketing strategy, communication plan and conceptual brief to target customer need states and new business opportunities âa Partner with the companys BU to proactively respond to and solve business challenges with Marketing solutions, working collaboratively with colleagues to provide appropriate solutions and encourage innovative solutions across product, service and experiences âa Lead and provide clear direction and influence / support the companys SA Marketing team for them to create detailed integrated marketing communication plans and integrated briefs with relevant colleagues across Marketing / BU using the Project Manager link for on-time delivery, risk management and tracking Drive the achievement of business goals and targets through compelling and engaging customer communications inspirational content that converts to sales âa Influence and shift customer perceptions through marketing communication in line with the strategy and business focus reasons to believe, tell me why and show me how âa Remain up to date and have a deep understanding of the competitor landscape in SA and internationally including online retailers and any new entrants to the market and category leaders âa Constantly explore new opportunities and new thinking, identify, and realise opportunities to ensure that the companys brands stay ahead of the game locally âa Partner with groups to ensure alignment of product, price and value, trend, difference, and marketing strategy on an ongoing basis to be ahead of the curve âa Attend, understand and interpret market and business context, trends, the merchandise cycle and integrate customer insights and behaviours in the development of the integrated marketing and communication plans Drive the execution of the integrated marketing communications plans âa Produce and oversee the integrated marketing communications briefs, leading and engaging with key stakeholders and areas of specialisation across 360 areas within Marketing including Online, Agency, VM, Direct, Digital, PR, social media, WFS and Loyalty âa Oversee the teams to deliver end to end process from Marketing brief to go live across all channels.
Consistency of tone, creative and message based on channel objectives âa Ensure that the overarching communication objectives and big ideas are integrated, understood and delivered across all channels and touch points that deliver to the objectives of the briefs and the business strategy âa Lead the Marketing team in SA to drive the integration and be accountable for the key point of contact for 360 communication partner delivery per campaign âa Influence key elements of the communications approach such as media planning and buying, brand positioning from concept to execution and understanding competitors âa Identify innovative new Marketing opportunities and experiences to deliver growth and build customer engagement âa Understand the commercial priorities and translate them into the creative and communication development challenges âa Lead the Marketing team through immersion including creative and 360 partners in the BU to understand the strategic Marketing priorities and focuses âa Deliver the MROI / ROMI, CTS to understand effectiveness for all strategic campaigns Manage and lead the business interface, integration into Marketing and the Business Units âa Act as the primary Marketing point of contact into the business and product groups, providing input into the BU strategy and Ops plans âa Work closely with the BU to ensure deep alignment of objectives and how when they will be delivered âa Take a "can-do", proactive approach to "make it happen", working with their Brand Marketing teams in Australia, Customer, PR and 3rd party partners / suppliers âa Engage in all key and relevant aspects of the business, including online, sales management, product reviews and strategic project deliverables and agree how the Marketing team engages with the BU and with colleagues, which meetings to attend and which not to, to ensure there is a balance of engagement with implementation / execution of work Budget and commercial management âa Develop, manage, and maintain the companys annual Marketing budget âa Manage and allocate budgets to the companys brands across their campaigns per season âa Monthly budget reconciliations and payment processing âa Manage contracts terms and payments, tracking, renewals etc.
âa Production budgets, signing off CE and recons with service providers.
âa Ensure effective cost management; manage variances in actual expense against budget whilst still delivering the plan âa Ensure that the impact of all budgetary decisions is evaluated; continually searching for opportunities to improve success for next time and build base budgets on shifts in strategy âa Ensure that the Marketing plan delivers to the commercial business levers âa Monitor, measure and report the effectiveness of Marketing initiatives against agreed KPIs such as campaign ROI, click through rates, traffic, conversions, customer targets and A/B testing results âa Prepare campaign PIRs People and stakeholder management âa Lead, mentor, develop, recruit, retain - a competent and motivated Marketing team âa Be up to date with all relevant market share data, commercial and digital plus other Marketing channels in the external market to anticipate future opportunities to reach the target market effectively in a 24/7 environment and to enable Marketing to work effectively with all relevant partners âa Accountable for relationship and stakeholder management with key areas, such as the PR, Digital, Creative, Online, Direct Marketing, Visual Merchandising, WFS, Customer, Loyalty, Sales Management and Product groups âa Work proactively across teams and functions, in a matrix structure, to optimise integration opportunities âa Influence internal and external stakeholders, peers, and senior team members where necessary to ensure achievement of objectives âa Raise issues and concerns in a timely and professional manner, manage expectations in line with Woolworths Values and Strategy âa Build and maintain effective relationships with suppliers and 3rd party partners âa Complete IPM discussions with direct reports according to IPM timelines and ensure development plans are maintained to support growth and retention within the team âa Ensure that team members deliver according to the critical path and are held accountable for agreed deliverables and KPIs MINIMUM ROLE REQUIREMENTS: âa Relevant 4-year diploma or degree in retail / brand marketing or commerce or similar âa Solid (8-12 years) of retail / marketing and planning skills and experience âa Demonstrated technical knowledge and awareness across all elements of Marketing including all relevant digital media channels and up to date with innovative business and marketing solutions âa Ability to perform at multiple cross functional BU within the role and across Marketing âa Understanding and working with GM on the understanding and interpretation of business financial figures and adherence with budget KPIs âa Experience in leading and managing complex teams and inspiring a high-performance culture âa Understanding of translating a business / commercial strategy into an effective operational Marketing strategy and communications plans with KPIs âa Experience in working and understanding customer data and insights is mandatory âa Interest and experience in Beauty, Home, Customer and Design, and Experience is advantageous âa Leadership, mentor to the team driving the right culture and behaviors | display empathy and sympathy âa Passion for retail, fashion, the companys brands, product and customers âa Stakeholder management and ability to communicate effectively and influence key stakeholders âa Confident in a business-facing role, effective listener with a solutions-based approach âa Agile, adaptive and flexible approach and comfortable working with complexities âa Influencing and negotiating skills and impact at a Senior level externally and internally (budget management experience and customer data analytics added advantage) âa Strategic and conceptual thinker with ability to identify insights and translate strategy into plans / deliverables and who can lead a team to deliver a strategic implementer âa Analytical skills to interpret customer data and insights, sales and share of voice and then translate this into integrated Marketing plans âa Big picture, thought-leader and Business Partner with an enterprise view mind-set problem solver âa Creative thinker, creative sensibility, and ability to evaluate creative work and contribute to the creative development process