We searching for a Senior Marketing Coordinator (maternity cover) to project manage the marketing function in order to strategically conceptualize, implement and holistically execute customer-focused and company-led campaign strategies to enhance the customer experience through all touch points within the market. To attract, inform and retain the customer through ensuring an enhanced experience in order to service and retain the customer. To influence the customers brand experience and perception of the brand in the market.
Key Duties:
Project manage the media strategy to ensure the inclusion of targeted publications to drive new market acquisitionDrive the development of creative concepts to acquire new marketsPlan, brief and execute marketing campaignsDatabase growth through marketing initiativesDevelop data-driven strategies to enhance the customer's in-store and online shopping experienceStrategize and project manage the customer journey through brand campaigns and marketing touch pointsBrief and coordinate research via external and internal stakeholders to identify opportunities for customer acquisition and retentionMarketing of loyalty programme through marketing channelsDrive collaboration within the team to ensure a culture of excellence for pre and post campaign deliverablesManage external and internal suppliers and freelance resources, to meet deliverables within deadlineReporting and reviewsStrategize and implement media collaborations to build meaningful connections with our customersDrive the "Goodvertising" narrative through all marketing channels with internal and external stakeholdersDrive destination strategy narrative throughout the marketing strategyEstablish processes and project manage timelines to optimize the work flow of the teamDrive SOP to ensure consistent delivery of outputsRelationship management of internal and external resources to deliver outputs within deadline and budgetBudget management (Executing within stipulated budget)Submission of budget reconciliation on deadline Requirements: Grade 12A relevant tertiary qualification (diploma or degree) in Marketing
Minimum of 3 years' experience in a Senior Marketing positionValid RSA Drivers' license
Experience with project managing a teamRetail experience advantageous
ATL experience essentialBudget management essentialComputer literacy (Intermediate MS Excel, Power point, and Word)Negotiation skillsPresentation skillsInterpersonal skillsStrategic thinkerAnalytical SkillsProactive and assertiveRelationship builderTeam PlayerPassionateBusiness-mindedAttention to detailAbility to work under pressure and independentlyDeadline orientedBusiness acumen
Please note: The Cape Union Mart Group is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan
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