Senior Manager, Partner Marketing – Cisco

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Your day at NTT DATA
This role leads marketing activity for the Cisco Alliance; however, some partner marketing activities with other networking/security partners may be required on an ad hoc basis. This is a middle-management role within NTT DATA, Inc.'s global marketing function, mainly focused on building out and growing marketing programs and relationships with Cisco. The role serves as the primary marketing interface with Cisco by acting as the NTT DATA, Inc. advocate and marketing subject matter expert for the partnership. This is a key role within the Demand Marketing team, requiring the job holder to be market-driven and have a good understanding of NTT DATA, Inc.'s collaboration, networking, data center & cloud, and security capabilities. This role encompasses partnership value proposition development and highly targeted sales engagement and marketing programs to build sales pipeline.
What you'll be doing
Key Responsibilities:
Joint partner marketing strategy

Work closely with global and regional Marketing functions as well as the Alliance partner leads to build and manage the strategic partnership with Cisco.
Develop a one, two, and three-year strategic marketing plan – in collaboration with global and regional marketing, Alliances, as well as partner counterparts – to translate strategic business objectives into executable marketing programs and tactics.
Drive revenue, brand, and communication plans and programs aligned to joint NTT DATA, Inc. and Cisco's business objectives:

Drive the global joint go-to-market plan.
Focus on differentiated solutions/services positioning.
Understand market trends and competitive plays.
Maintenance of branding, digital platforms, and supporting collateral.


Joint strategic investment agreements

Develop and manage joint global strategic investment agreements to meet these organizations' business, marketing, and sales objectives.
Drive awareness of the joint program/value proposition, as well as in-region demand generation to drive NTT DATA, Inc.'s and Cisco's pipeline, across both organizations' stakeholders.
Enable our mutual teams to articulate the benefits of these initiatives and ensure that the agreed KPIs and deliverables are met.
Track, measure, and report on the ROI and financial aspects of these agreements.

Sales engagement

Work with divisional marketing and sales enablement functions to develop collateral (aligned to global initiatives) that will equip NTT DATA, Inc.'s and the partners' sales organizations to sell together.
Understand what partner-developed training materials, systems, and tools are accessible to NTT DATA, Inc. and how to utilize these, where applicable.

Partnership communication

Develop and execute a communications plan and cadence into NTT DATA, Inc. and the Partner that will:

Keep the partnership top of mind in the organizations.
Develop and manage a structured communication and engagement plan i.e., support quarterly business reviews (QBRs), marketing reviews (QMRs), partner and business updates across digital platforms (HighSpot/Yammer), collateral, and case studies, etc.

Communications and thought leadership programs.
Drive both strategic and tactical brand-building opportunities, in the form of:

Big-ticket case studies.
Social media.
Events.
Speaking opportunities.
Partner awards.
Joint blogs.


Budget management

Understand how to access partner marketing and program funds to drive joint global and regional marketing activities supporting brand awareness and revenue goals.
Actively look for/develop opportunities to utilize these funds to benefit NTT DATA, Inc. as well as the partner.
Manage & track all types of partner funding available and ensure that all marketing initiatives are delivered within budget.
Ensure all proof of execution (POE) is submitted in accordance with the Partner's processes and timelines.
Work closely with Finance to ensure all Partner funds are recorded and accounted for in the P&L.

Reporting and metrics

Ownership of metrics/measurement, i.e., key performance indicators (KPIs) and reporting, of joint marketing activities against agreed initiatives, communications of joint successes as outlined in the marketing plan.

Monitor and analyze the effectiveness of marketing activities, providing the Partner with updates on campaign and marketing activity performance, taking measures to introduce corrective actions to improve performance.


Partner Marketing Campaigns & Programs

Engage with various stakeholders throughout the business to identify a portfolio of opportunities for joint campaigns and activities with the Partner, ensuring close business alignment, regional buy-in, and partner relevance.
Actively engage with Alliance and business leads to encourage participation and investment in the programs and activities.
Overall project management of the Partner marketing programs and plans including:

Developing and maintaining project plans around the deliverables associated with the program.
Regular communication between all stakeholders – partners, product marketing leads, alliances, regional marketing.
Working closely with campaign marketing leads to create messaging and align to campaign messaging, bringing in partners' priorities.
Engaging with regions to drive execution of the tools created through the program.
Managing systems and processes to ensure we are reporting back to our stakeholders on partner investment, ROI, and latest deliverable scorecards.


Knowledge and Attributes:

Highly collaborative – ensure alignment and build optimal relationships with key stakeholders on different levels across organizations.
Excellent stakeholder relationship management skills.
Exposure and understanding of different cultures and approaches.
Very strong written and verbal communication skills.
Strong understanding of NTT DATA, Inc.'s networking, collaboration, data center & cloud, security & services capabilities.
Great program management skills with the capability to juggle a range of projects and consistently deliver results.
Ability to operate within a matrix environment.
Ability to take a holistic view without compromising detail and robustness of the program.
Strong budget management skills and attention to detail.

Academic Qualifications and Certifications:

A relevant degree in Sales or Marketing Management.

Required Experience:

A minimum of 8+ years' work experience, of which a minimum of 4 years should be in Partner/Alliance Marketing or Marketing Management within the IT industry.
Marketing experience with the Cisco Partnership is a significant benefit.
Experience in a multi-national environment is preferred.
Experience managing budgets (especially Partner MDF/Co-Op funds a benefit).
A proven record of accomplishments in:

Developing business & marketing plans and multi-phase programs across multiple geographies.
Developing and driving executive awareness and interaction, partner campaigns, value propositions, sales & marketing collateral.
Developing and executing marketing plans, funding sourcing, budget management, and multi-phase programs.


Workplace type: Hybrid Working
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