Senior Manager, Partner Marketing – Cisco

JOB DESCRIPTION Make an impact with NTT DATAJoin a company that is pushing the boundaries of what is possible.
We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society.
Our workplace embraces diversity and inclusion – it's a place where you can grow, belong and thrive.Your day at NTT DATAThis role leads marketing activity for the Cisco Alliance, however some partner marketing activities with other networking/security partners may be required on an ad hoc basis.
This is a middle-management role within the NTT DATA, Inc. global marketing function, mainly focused on building out and growing marketing programs and relationship with Cisco.
The role serves as the primary marketing interface with Cisco by acting as the NTT DATA, Inc. advocate and marketing subject matter expert for the partnership.This is a key role within the Demand Marketing team, requiring the job holder to be market driven and have a good understanding of NTT DATA, Inc.'s collaboration, networking, data center & cloud and security capabilities.
This role encompasses partnership value proposition development and highly targeted sales engagement and marketing programmes to build sales pipeline.What you'll be doingKey Responsibilities:Joint partner marketing strategyWork closely with global and regional Marketing functions as well as the Alliance partner leads to build and manage the strategic partnership with Cisco.Develop a one, two and three-year strategic marketing plan – in collaboration with global and regional marketing, Alliances, as well as partner counterparts – to translate strategic business objectives into executable marketing programs and tacticsDrive revenue, brand and communication plans and programs aligned to joint NTT DATA, Inc. and Cisco' business objectives:drive the global joint go-to-market plan.focus on differentiated solutions/services positioning.understand market trends and competitive plays.maintenance of branding, digital platforms and supporting collateral Joint strategic investment agreementsDevelop and manage joint global strategic investment agreements to meet these organizations' business, marketing and sales objectives.Drive awareness of the joint program/value proposition, as well as in-region demand generation to drive NTT DATA, Inc.'s and Cisco's pipeline, across both organizations' stakeholders.Enabling our mutual teams to articulate the benefits of these initiatives and ensuring that the agreed KPIs and deliverables are met.Track, measure and report on the ROI, and financial aspects of these agreements.
Sales engagementWork with divisional marketing and sales enablement functions to develop collateral (aligned to global initiatives) that will equip NTT DATA, Inc.'s as well as the partners' sales organizations to sell together.Understand what partner-developed training materials, systems and tools are accessible to NTT DATA, Inc. and how to utilize these, where applicable.
Partnership communication Develop and execute a communications plan and cadence into NTT DATA, Inc. and the Partner that will:- Keep the partnership top of mind in the organizations- Develop and manage structured communication and engagement plan i.e.
support quarterly business reviews (QBRs), marketing reviews (QMRs), partner and business updates across digital platforms (HighSpot/Yammer), collateral and case studies, etc.Communications and thought leadership programsDrive both strategic and tactical brand-building opportunities, in the form of:- Big-ticket case studies- Social media- Events- Speaking opportunities- Partner awards- Joint blogs Budget managementUnderstand how to access partner marketing and program funds to drive joint global and regional marketing activities supporting brand awareness and revenue goals.Actively looking for/developing opportunities to utilize these funds to benefit NTT DATA, Inc.'s as well as the partner.Manage & track all types of partner funding available and ensure that all marketing initiatives are delivered within budget.Ensure all proof of execution (POE) is submitted in accordance with the Partner's processes and timelinesWork closely with Finance to ensure all Partner funds are recorded and accounted for in the P&LReporting and metricsOwnership of metrics/measurement, i.e., key performance indicators (KPIs) and reporting, of joint marketing activities against agreed initiatives, communications of joint successes as outlined in the marketing plan.•Monitoring and analyzing the effectiveness of marketing activities, providing Partner with updates on campaign and marketing activity performance, taking measure to introduce corrective actions to improve performance.Partner Marketing Campaigns & ProgramsEngage with various stakeholders throughout the business to identify a portfolio of opportunities for joint campaigns and activities with the Partner, ensuring close business alignment, regional buy-in and partner relevance.Actively engage with Alliance and business leads to encourage participation and investment in the programs and activities.Overall project management of the Partner marketing programs and plans including:- Developing and maintaining project plans around the deliverables associated with the program.- Regular communication between all stakeholders – partners, product marketing leads, alliances, regional marketing.- Working closely with campaign marketing leads to create messaging and align to campaign messaging, bringing in partners' priorities.- Engaging with regions to drive execution of the tools created through the program.- Managing systems and processes to ensure we are reporting back to our stakeholders on partner investment, ROI and latest deliverable scorecards.Knowledge and Attributes:Highly collaborative – ensure alignment and build optimal relationships with key stakeholders on different levels across organizationsExcellent stakeholder relationship management skillsExposure and understanding of different cultures and approachesVery strong written and verbal communication skillsStrong understanding of NTT DATA, Inc.'s networking, collaboration, data centre & cloud, security & services capabilitiesGreat program management skills with the capability to juggle a range of projects and consistently deliver resultsAbility to operate within a matrix environmentAbility to take a holistic view without compromising detail and robustness of the programStrong budget management skills and attention to detailAcademic Qualifications and Certifications:A relevant degree in Sales or Marketing Management?Required Experience:A minimum of 8+ years' work experience, of which a minimum of 4 years should be in Partner/Alliance Marketing or Marketing Management within the IT industry Marketing experience with the Cisco Partnership is a significant benefitExperience in a multi-national environment is preferred.Experience managing budgets (especially Partner MDF/Co-Op funds a benefit)A proven record of accomplishments in:- Developing business & marketing plans and multi-phase programs across multiple geographies.- Developing and driving executive awareness and interaction, partner campaigns, value propositions, sales & marketing collateral.- ?Developing and executing marketing plans, funding sourcing, budget management and multi-phase programs.Workplace type: Hybrid WorkingAbout NTT DATANTT DATA is a $30+ billion trusted global innovator of business and technology services.
We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success.
We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future.
As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies.
Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity.
We are also one of the leading providers of digital and AI infrastructure in the world.
NTT DATA is part of NTT Group and headquartered in Tokyo.Equal Opportunity EmployerNTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity.
We are committed to providing an environment free of unfair discrimination and harassment.
We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category.
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