Senior Manager: Digital & Marketing Analytics

Senior Manager: Digital & Marketing Analytics
Job Overview
Business Segment: Personal & Private Banking
To unlock revenue & efficiency opportunities through effective data management & analysis, to turn large and complex data sets into clear and actionable insight, streamline reporting and develop clearer ways of visualizing the most important metrics and trends, to proactively seek fresh insight and opportunity, to develop and manage governance around data collection, data management & reporting for the digital marketing function as it relates to, but not limited to, Digital, Social & Ecommerce.
Qualifications

Degree in Marketing, Analytics, IT or equivalent


Experience

5-7 years advanced In-depth knowledge of marketing technology.
They need to be digitally savvy, especially with regards to digital development and digital channel engagement.
Ability to track, measure, and report on results of various marketing functions to determine ROI.
Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system

The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels.
Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation.
Investigate and identify digital challenges globally and in country according to global trends.
Salesforce marketing cloud experience advantageous.
Please note: All our recruitment processes comply with the applicable local laws and regulations.
We will never ask for money or any from of payment as part of our recruitment process.
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