We at MTN are a purpose and value-led organization. At MTN, we believe that understanding our people's needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y'ello Family is heard, understood and empowered to live an inspired life.
Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.
As an organization, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organizational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realize our shared goals.
Live Y'ello:
• Lead with Care
• Can-do with Integrity
• Collaborate with Agility
• Serve with Respect
• Act with Inclusion
MTN has a stated intent of being a technology company, beyond the provision of telephony services, driven by a focus on the delivery of traditional Telcom's, FinTech and Rich Media Content services for consumers and mobile connectivity, fixed connectivity, Unified Communication, Cloud Services, IoT and Machine-to-Machine services, as well as Partnership, where MTN collaborates with parties that re-sell MTN's enterprise services. Everything developed GEBU serves as guidance for the Opcos to execute their local enterprise focused activities. The role of Group Brand and Marketing Communication is to ensure that relevant practices and principles are developed and deployed to the Opcos. The key focus areas for the Brand team are to advance the following:
Define practices and routines that are critical towards the delivery of the Business and Brand strategies. Understand various market segments that MTN seeks to serve and draw insights on what specific needs MTN can serve. Define a messaging construct that considers MTN's stated intent. Ensure that MTN is number one across our markets on key brand performance measures, specifically Brand Desire. Develop and implement marketing strategy that aligns to MTN's drive for growth in the digital, consumer, enterprise and other alternative revenue streams. Implement effective measurement tools to allow MTN to understand the impact of above the line, below the line initiatives. This role will primarily be accountable for the development of Brand and Marcoms GTM's plans which will serve as inputs into the overall GTMs strategies as developed by the Enterprise functions.
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