A leading blue-chip medical services group is looking to add a suitably qualified corporate copywriter to their marketing and communications team. Experience must be writing on multiple platforms (print, digital, and social media). Preference will be given to writers with experience in health and wellness.
This position is ideally suitable for a candidate who resides in the Gauteng area, although this is a hybrid role.
Experience and Qualifications:
- Bachelor's degree or equivalent qualification in communications or copywriting
- Five years+ proven track record in copywriting in a corporate environment. Writers from publishing, advertising, journalism, or any other platforms will NOT be considered as suitable experience.
- Must be comfortable with writing in various styles and for multiple formats.
- Ability to translate from English to Afrikaans, and vice versa - is preferential but not essential.
- Impeccable writing, editing, and proofreading skills.
- Must have a creative bent, and qualification from AAA School of Advertising or similar would be advantageous.
- Takes initiative and works well independently.
What Will Be Expected of You:
Write copy and produce content for all marketing communications including emails, social media, printed collateral, press releases, etc. per audience.
Create engaging and shareable content appropriate for each platform to promote the brand and grow its community engagement.
Work with the strategic marketing and communications team to create content that supports marketing goals.
Participate in setting marketing plans and strategy.
Generate new ideas to ensure brand and commercial success.
Improve readability and clarity of all communication and marketing material.
Simplify technical content without jeopardising the factual or legal essence.
Evaluate all communication in relation to client-friendliness and flow, and restructure if necessary.
Verify facts, dates, and statistics.
Confer and liaise with authors and stakeholders regarding changes in content and style.
Adhere to corporate identity guidelines.
Develop, implement, and be the custodian of the language style guide and tone of voice of the group.
Develop and create awareness of frameworks for writing when required.
Provide language services for the strategic marketing and communication function within agreed timelines.
Active and well-rounded personal presence in social media, with an understanding of each platform and best practices.
Engage with clients in a client-centric manner.
Provide authoritative expertise and advice to stakeholders.
Don't delay sending your CV if you meet all of the above requirements.
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