Job Description:Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses, and society. Dentsu Creative is integrated with dentsu's Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.Position OverviewWe're searching for a Senior Copywriter to join our Performance Creative team. Reporting to the Creative Director, Performance Creative, you will create performance-driven work for digital, display, OLV, emails, landing pages, social, and more while satisfying the branding requirements of our clients.Responsibilities:You will concept and execute on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences, across channels.You will partner with our teams to create concepts that enhance response strategies and achieve client goals.You will implement brand continuity, guidelines, and positioning.You will apply audience insights, strategic frameworks, and direct response best practices to your work.You understand unique audiences and create content that is relevant to each.You will creatively use technology and its applications to solve business problems, stay current with the latest trends, and understand and implement best practices in the digital space.You will present work both internally and to our clients while building client relationships.You exhibit a natural instinct, love, and skillset for writing, and the ability to build powerful stories through words.Qualifications:3 years minimum copywriting experience in creative advertising and performance creative.An individual or part of an already established Creative Team (Senior Art Director + Senior Copywriter).Bachelor's in Advertising, Marketing, or related field required; in lieu of degree, equivalent experience in a relevant field required.Experience working with the nuances and requirements of writing for Direct Mail, Online Display, Email, Social, and Digital Experiences including video.Working knowledge of web usability/accessibility, advertising technologies, and development methods.Brand development experience.Location: Cape Town - 183 Sir Lowry RoadBrand: Dentsu CreativeTime Type: Full timeContract Type: Permanent
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