Since we believe in creative work that disrupts, we are looking for a candidate who is going to embrace modern marketing principles and is a self-starter by nature.
This is an individual who is not afraid to challenge the norm and embodies our philosophy of divine discontent (Never stop chasing brilliance attitude).A Through-The-Line Copywriter must have 8+ years' experience.Here's what you'll bring to the table - to complement the above:Highly conceptual individualDemonstrate exceptional strategic thinkingTrack record of leading the conceptualization and execution of campaignsMust demonstrate in-depth understanding of new and existing digital platformsMust show an understanding of various programmes (Editing, recording etc.
)International and local awards (i.e.
Cannes, One Show, Loeries, Clios, Bookmarks etc.
)At least 1 international gold and 1 local gold medalsMust show examples of problem solvingDemonstrate a working understanding of CRM and CVM principlesProactivity that led to better work, processes etc.Here's what you'll be doing to lead Agency and Client growth.Key Tasks and Responsibilities:The list of tasks or duties and responsibilities is not exhaustive, candidates may be expected to carry out additional duties or responsibilities, which fall reasonably within the ambit of the job description, or in accordance with operational requirements.As a senior creative you will help lead our passionate, multi-talented studio, guiding more junior members to deliver, and encourage exceptional, integrated concepts that exceed client briefs and expectations.A Senior TTL Writer is an important contact point in our agency, so they can expect to be craft-led, strategically driven, media agnostic, agile and consistently conceptual, with a desire to transform brands by creating exceptional, intuitive, and human-centred products and experiences.Tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space, with the experience to back it up.
Exceptional writing ability is paramount.Responsibilities - what you'll do every day:Be part of the strategic process and interrogate the briefScope, plan & manage the creative process on projectsManage & mentor the creative teamWork with other disciplines (Strategists, Developers, Media, Accounts, etc) to ensure cohesive team integration, and alignment with broader business objectivesBe a champion for innovative media solutions on every briefPlay an active role in campaign planningParticipate in pitches for new businessDefine the tone of overall campaignsManage multiple projects simultaneouslyGenerate ideas and sell them into clients and other members of the teamMockup creative ideasConsistently produce creative elements against a deliverables listLead the craft of an ideaCompile presentations for clientsAttend client briefings & present to clientsAttend recordings & film shootsSource inspirational material and references of how to push creativityYou'll also be required to advance the following:Good understanding of influencer, Mobile, Podcast, out-of-home, guerrilla, activations, and direct marketingAbility to work under pressure and meet tight deadlinesStrong communication skills with ability to provide rationales for creative choices madeIn-depth working knowledge of existing and emerging technologies & platformsA strong understanding of strategic processesAble to work with team members & delegate effectivelyUnderstand the client's business requirements, and understand how our services should be applied to solve business problems
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