Job title : Senior Copywriter
Job Location : Western Cape, Cape Town
Deadline : December 25, 2024
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Summary of main duties: Translate the brief and the strategic requirements into a compelling creative solution Presentation of work to the Creative Group Head and/or Creative Director Be the custodian and creator of the copy, tone and language style of the Client's brand Together with an Art Director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies Pro-actively identify creative digital trends and opportunities Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market Take ownership of your tasks and actively manage the creative process to progress towards deadline
Requirements Qualifications required: Relevant degree/diploma Be proficient in PowerPoint/Keynote, MS Word
Minimum relevant experience and skills/attributes required: Revelant years' conceptual copywriting experience within an advertising agency Strong conceptual ability Advanced brand copywriting Attention to detail A solid portfolio that reflects creative copywriting proficiencies – both ATL and Digital work Understanding of advertising as a selling tool Capability to take on campaigns with multi-element tasks which require a concept and a thought through process Accept guidance and respond well to criticism Resilient – can accept setbacks Finely honed copywriting skills and latest techniques Have a great sense of humour Have a basic understanding of writing for SEO and keywords AdWords, Analytics, Reporting Must demonstrate creative insight and brilliance for client solutions across all media platforms Create copy across multiple channels Consistently produce creative elements against a deliverables list Lead brainstorms and conceptualization Lead the craft and design of an idea Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work
Media / Advertising / Branding jobs