Job title : Senior Copy Writer
Job Location : Gauteng, Johannesburg
Deadline : December 15, 2024
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Job Purpose To support Nedbank Insurance in creating relevant client communications and content engagement strategies across different client segments. To craft clear and engaging copy on complex projects, that guides and educates clients. The role also involves developing compelling narratives based on behavioural science principles and insights to understand customer motivations, decision-making processes, and influences on purchasing behaviour in the insurance sector.
Job Responsibilities Job Responsibilities Manage projects and copy requests from across the enterprise, prioritizing tasks, managing approvals and tracking time spent Work with CX, UX and UI designers to develop messaging and micro copy for app and web user journeys, chatbots, notifications, mailers, infographics and videos Drive vision for product language and content across customer journeys Have strong analytical skills to interpret data and insights to inform content strategy and decision-making Ability to measure the effectiveness of content and make data-driven improvements Experience in interpreting client and user experience research and applying insights to improve content Proficiency in developing and executing content plans that drive brand awareness and customer engagement Define and document standards, patterns, principles and processes to establish a unified approach to communications Drive alignment on style, voice and tone across channels Collaborating with multi-discipline practitioners and project stakeholders
Behavioural Science Craft persuasive content that drives customer engagement and action, using proven behavioural science principles to nudge customers towards optimal choices Design and implement behavioural change campaigns that address common pain points and enhance customer experience with insurance products Apply knowledge of human behaviour to create clear, concise, and effective marketing materials, policy documents, and digital content that resonate with diverse customer segments Leverage big data and behavioural analytics to inform content strategies, enhance customer communication, and improve overall customer satisfaction.
Leadership and Mentorship Experience in leading and mentoring junior writers Ability to provide constructive feedback and foster a culture of continuous improvement.
People Specification Essential Qualifications - NQF Level Advanced Diplomas/National 1st Degrees
Preferred Qualification Degree in English, Copywriting, Communications or Journalism
Essential Certifications Preferred Certifications Certification in UX Writing, Content Strategy, UX or Design Have a foundation in Behavioural Economics Principles
Minimum Experience Level 4 -7 years in copywriting experience preference from the insurance industry or Financial Services experience
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