ABOUT USAmicorp Group is an independent leading global provider of asset management, fund administration, trust fiduciary and corporate services to mostly corporate but also high-net-worth clients (www.amicorp.com).
We are a Hong Kong based Group with an international network of 40+ offices in over 30 countries.
Our private ownership further allows us to be fully committed to our client's long-term financial needs and goals.
We aim to provide a safe and stable working environment for our employees, we promote environmental consciousness and contribute positively to the communities in which we are active; we are also soundly profitable.
We are proud to have our global team of 700+ specialists who contribute their individual talents to Amicorp's broad range of expertise and experience.
We are international, independent, entrepreneurial and growing fast.
We have a fast paced, dynamic, international work environment.
Our people possess a strong entrepreneurial and solution driven mindset, and we value people with initiative, creativity, ambition and drive, and we offer market competitive compensation.SUMMARYThe Senior Content Writer will contribute to the overall content strategy by being responsible for developing high-quality, persuasive, and strategically aligned content that supports the Company's marketing and business objectives.
They will collaborate with the content, social media, and digital marketing teams to produce compelling copy that resonates with target audiences and promotes the brand.
This position requires exceptional writing and editing skills, a deep understanding of content marketing best practices, and the ability to adapt content to various formats and channels.PRIMARY DUTIES AND RESPONSIBILITIESDevelop high-quality, engaging, and original content for a variety of channels, including blogs, articles, website copy, email newsletters, social media posts, whitepapers, case studies, and more.Write SEO-optimized content to enhance organic search rankings and increase site traffic.Collaborate with the marketing team to brainstorm content ideas that align with brand strategy, product launches, and campaign objectives.Adapt writing style and tone to match the voice and personality of the different clients, ensuring consistency across all content.Contribute to the development and execution of the content strategy, ensuring alignment with business objectives and marketing campaigns.Conduct audience research to understand target demographics, preferences, and behavior, adapting content to meet their needs.Identify opportunities for content improvement and innovation based on industry trends and competitor analysis.Develop content calendars and manage the workflow to ensure content is delivered on time and aligned with marketing initiatives.Edit and proofread content created by other team members to ensure high standards of quality, accuracy, and brand alignment.Ensure that all content adheres to the company's style guide, is grammatically correct, and is free from errors.Work closely with the content manager to establish and enforce quality standards for all written materials.Collaborate with the SEO team to incorporate keywords, meta descriptions, and other SEO best practices into written content.Continuously improve content based on SEO performance metrics and user engagement data.Use SEO tools and analytics to monitor the performance of content and make data-driven adjustments to improve rankings and engagement.Conduct in-depth research to ensure content is accurate, informative, and adds value to the audience.Stay updated on industry trends, competitor content, and audience behavior to create relevant and timely content.Gather insights from analytics, customer feedback, and social media to understand what types of content resonate with the audience.Work with cross-functional teams, including product marketing, social media, design, and sales, to ensure content aligns with broader company goals.
Participate in content brainstorming sessions, contributing ideas for upcoming campaigns, and providing constructive feedback.CANDIDATE PROFILEBachelor's degree in English, Journalism, Communications, Marketing, or a related field.10+ years of experience in content writing, copywriting, or content marketing, preferably within B2B and B2C setting working with clients who are multi-national from different industries.Proven experience producing a wide range of content types, including long-form articles, blogs, case studies, and email marketing.Strong portfolio demonstrating high-quality writing, creativity, and versatility in tone and style.
Familiarity with content management systems (CMS) such as WordPress, HubSpot, or Contentful.Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) to collaborate effectively with design teams.Experience with email marketing tools like Mailchimp, HubSpot, or Salesforce Marketing Cloud.
Knowledge of social media best practices and experience in creating content for social platforms.Strong command of the English language, with impeccable grammar, spelling, and punctuation.Excellent proofreading and editing skills, with a meticulous eye for detail and accuracy.Knowledge of SEO principles and the ability to interpret analytics to inform content decisions.Strong organizational and time-management skills, with the ability to manage multiple projects and meet deadlines.Strong interpersonal skills and the ability to work well within a team environment, contributing to a positive team culture.Ability to adjust tone, voice, and style to match various channels and audience segments.Excellent client-facing skills.Well-developed spoken and written communication skills and the ability to tailor style to relevant audiences and successfully liaise with people at different levels.Strong analytical and problem-solving skills, solution driven, highly organized and detail-orientated with good decision making and time management skills.Independent, hands-on and takes accountability to deliver solutions and results.Ability to adapt and work under pressure in a smaller, dynamic local team environment; along with being part of a bigger matrix organization.Proven leadership and team player skills, with ambition to excel in the role.Excellent English language fluency: additional languages preferred.Willing to travel within the country and outside the country when required.
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