Permanent - Senior Brand Manager - Johannesburg - South Africa As a Senior Brand Manager you will report into the Group Marketing Manager. You are the custodian of driving short and medium term sustainable, profitable growth at a brand level.Will achieve this by using consumer and shopper insights to craft the brand/s that consumers love, and by developing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand/s. You will work with the Sales, Customer Channel, R&D and Packaging teams leveraging their expertise to optimize pricing, promotions, product innovation, packaging and marketing mix.The Role Entails Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans which you will implement. Brand plans to demonstrate execution of Business Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit).Identify, define, develop, deliver & track insight driven innovation and renovation that is accretive to the brand/s (volume, value, profit). This includes defining for the R & D team the product & packaging solution, for the sales team the trade and shopper solution, and for consumers compelling communication.Generate brand relevant insights from all touch points; including market & internal analytics, competitive intelligence, consumer behavior, trend data and other appropriate sources and turn these into compelling propositions to improve your brand/s' health.Through a clear understanding of your brand/s portfolio and sku mix performance, influence key levers on the income statement to improve both top line growth and profitability with the support of the Marketing Manager, lead creative agency through the Communication Strategy process for your brand/s, culminating in the delivery of a Communication Strategy sign off of above the line and below the line campaigns vs the agreed brand key.Ensure key day to day Brand Management tasks are executed fully and to a high level of quality including forecasting, media planning, promotion tracking, marketing Investment spend and management, quality tracking, brand health and share tracking, brand and range performance and management.Develop, empower and provide clear direction to the Junior Brand Manager.Well rounded consumer goods experience spanning Marketing and preferably customer marketing rolesConsumer obsession and insights driven a thirst for understanding how consumers operate within your category and use that to drive decision makingStrategic savviness and financial acumen with the ability to shape a plan to grow your brand/s, drive its execution, and understand the trade offs involved in pulling various levers.Route to market know how a robust understanding of both retail and direct to consumer.Digitally Savvy Solid understand of the digital landscape and how best to leverage digital marketing opportunities to achieve business and marketing KPI'sExperience 5+ years brand and marketing experience with a proven track record of working acrossfunctions to deliver marketing excellence and brand growthB.Social Science / B.Com / Marketing / Business related qualification. Proven record of successful brand development and Idea to Market strategiesDemonstrated ability to develop innovative consumer goods propositions based on rich consumer insights.Experience: Brand Marketing: 5 years (Required)FMCG: 3 years (Preferred) What Qualification Social Science / B.Com / Marketing / Business
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