Be responsible for maintaining existing customer relationships as well as personal contact and to secure new business accounts/customers within the specified areas. Ideally, someone technically minded with experience in both retail and end-user markets.JOB OBJECTIVESEstablish, develop, and maintain positive business relationships with current and prospective customers in the specified areas to generate business for the company's products.Increase the visibility and awareness of our company's products and maximize sales growth.Conduct store visits to assess, present, promote, and sell suitable products to existing and prospective customers.Plan effective store visits to ensure time spent with each store retailer is constructive. Increase the number of stores buying from the company within each Key Account group and independents.Research and analyze sources to actively engage prospective customers, including cold calling on potential customers.Complete credit applications thoroughly and correctly for new customers.Monitor and evaluate data and market conditions to identify opportunities and competitive advantages - Understand the market in which we are operating.Record keeping – Maintain up-to-date sales information by keeping sales files by month and by customer so that information is readily available.Conduct product basket analysis by market segment - current product vs. typical product basket to identify any sales opportunities.Implement clear objectives to measure success - increase product basket, increase fill-rate, more shelf space, create pull-through effect.Keep abreast of best practices and promotional trends - Supply management with reports on customer needs, problems, interest, competitive activities, and potential new products and services.Fully comply and operate mobile customer relationship management application with every store visit.Be aware of competitor products and their prices in the marketplace, including promotions and advertisements. Keep up-to-date on best practices and promotional trends. Monitor and report back on opposition activities as well as market trends.Expedite the resolution of customer problems and complaints to maximize satisfaction.
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