Sales Manager (Fmcg - Informal Trade)

Details of the offer

Requirements:Bachelors degree in Marketing, Sales or Business with a sales bias3-5 years of senior experience in sales and marketing, in the food or FMCG industryStrong understanding of the South African food market and customer preferencesExperience with digital marketing, social media, and CRM platformsValid drivers license and willingness to travelDuties include:Sales Strategy & ExecutionDevelop and implement sales strategies to meet company goalsIdentify and target new markets, clients, new channels for sales and opportunities for growthBuild and maintain relationships with key customers, distributors, partners and the staff of shops in the businessMonitor sales performance and adjust tactics to improve revenue and profitabilityConduct market research to understand consumer trends and competitor activityMarketing Strategy & CampaignsCreate and execute marketing campaigns that enhance brand awareness and drive customer engagementDevelop digital marketing strategies, including social media, email campaigns, SEO, and content marketingCollaborate with cross-functional teams to create promotional materials and brand conten.Analyse the effectiveness of marketing campaigns and optimize them for better resultsProduct ManagementWork closely with the product development team to align sales and marketing initiatives with new product launchesAssist in product positioning, pricing strategies, and market segmentationProvide feedback to the product team on market demand and customer preferencesCustomer Relationship Management (CRM)Implement and manage CRM systems to improve customer interaction and retention.Respond to customer inquiries, resolve issues, and ensure high levels of customer satisfaction.Reporting & AnalysisTrack and report on sales performance, marketing metrics, and market trends.Prepare and present monthly and quarterly sales forecasts, budget plans, and marketing reports to management.Use data-driven insights to recommend improvements in sales and marketing strategies.Maximize digital channels to increase sales


Nominal Salary: To be agreed

Job Function:

Requirements

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