We are seeking an energetic and driven Hybrid Sales Executive for our client, a market leader in the Alcoholic Beverage FMCG Industry. If you are a team player who can work independently and have excellent self-management skills, we encourage you to apply!
The Sales Executive position is a key role in the local commercial team within Inland Region and will be
responsible for managing and influencing key performance indicators and driving volume and market
share through the sales force.
As the successful candidate, you will have a solid understanding of sales and marketing principles and practices, tailored sales procedures, and execution standards.
You will also have knowledge of the liquor industry, particularly On-Trade and Off-Trade.
Key Responsibilities:
Identified and implement new business opportunities.
Optimized customer services.
Formulation of account reviews and plans.
Manage and maintain assets.
Plan, execute and attend promotions and activations.
Monitor competitor trends.
Grow menu listings percentages of the brand portfolio.
Build and maintain customer relationships.
Increase the brands' visibility in venues and outlets as per the guidelines.
Anticipate customer needs and develop solutions to meet those needs.
Brief and train promoters on the brand guidelines.
Monitor sales and depletions for the on-trade and off-trade market.
Key Performance Indicators:
Customer database built & maintained.
Call schedules developed & maintained.
Daily / weekly / monthly planning.
Market potential opportunities identified, prioritized, actioned & tracked (Volume targets / Market Share / In-trade execution).
Promotions, Campaigns & POSM planned, deployed & tracked.
Key Customers seen as per call schedule.
Call execution & order objectives met.
Additional opportunities identified and appropriate action taken.
Competitor activities monitored and actioned against.
Customer negotiations conducted as required.
Information systems / tools fully utilized, Sales Force Automation.
Authenticity and currency of information maintained.
Information security maintained in accordance with Company Information Protection Policy.
KPI progress maintained.
Expenditure controlled within budget.
Reports generated, analyzed, actioned & tracked.
Key Relationships:
Internal: Trade Marketing; Marketing; Finance
External: 3rd Party Agencies
Skills, Experience and Education
Knowledge:
Sales/Marketing principles and practices
Tailored sales procedure principles
Manage execution standards
Knowledge of the liquor and spirit industry, particularly On-Trade and Off-Trade
Attributes:
Able to build positive relationships
Ability to plan, negotiate, execute pouring contracts
Team player who can work independently
Presentation Skills
Self-Management Skills
Assertiveness
Attention to details
High energy levels and drive
The ability to deliver results, overcoming difficulties, anticipating the future of the business/work and driving change.
The ability to find, implement and disseminate a culture of innovative solutions.
The ability to put himself/herself in the "consumer* / clients*' shoes", understanding their current needs and anticipating the future ones.
The ability to take effective decisions balancing market, products, financial and organizational issues.
Travel: 80%
Qualification & Experience:
Matric and completed 3 year sales/marketing qualification would be advantageous
3 years relevant FMCG experience in sales and marketing
Experienced driver with a Code 08.
Experience and knowledge of Formal On and Off
Experience in the spirit industry
