A company in Ottery, Cape Town is looking for a Sales Development Representative to join their team.
Responsibilities: Sales Development Representative (SDR) Outbound Prospecting: Identify and engage potential clients, including schools, universities, and corporate training departments.Market Research & Analysis: Conduct targeted research to identify prospective clients that align with the company's offerings in digital learning platforms, content subscriptions, and professional development.Product Knowledge: Gain a deep understanding of the company's learning solutions, including their educational value, curriculum alignment, and technological compatibility.Lead Qualification: Assess prospects to ensure alignment with company offerings, setting up qualified leads for a seamless handoff to BDRs or Account Executives.CRM Proficiency: Utilise CRM tools (e.g., HubSpot, Salesforce) to document and manage all prospect interactions, ensuring efficient follow-ups and data-driven decision-making.Business Development Representative (BDR) Relationship Building: Develop meaningful relationships with decision-makers, gaining a thorough understanding of their unique learning challenges and goals.Consultative Selling: Use a consultative approach to explore clients' pain points, providing tailored solutions in content customisation, implementation, and support.Industry Insight: Stay informed on trends in digital learning, blended learning, and workforce development to enhance the company's credibility and relevance in the learning solutions space.Closing Techniques: Handle smaller deals independently and strategically advance sales conversations for larger partnership opportunities.Negotiation Skills: Collaborate with clients to develop custom packages, balancing specific content needs with scalability and budget.Requirements: Persistence and Resilience: Sales cycles in the learning solutions sector can be lengthy; patience and perseverance are essential.Listening Skills: Ability to truly understand the unique educational context and needs of each client.Adaptability: Respond proactively to client feedback or market changes, including adjusting pitches to suit institutions with varying budgetary constraints or customization needs.Additional Requirements for SDRs: Proven experience in prospecting, market research, and lead qualification within the education or tech sector.Strong communication skills for crafting compelling outreach messages that resonate with educators, administrators, and corporate training leaders.Additional Requirements for BDRs: Demonstrated success in consultative selling and relationship-building, ideally within the education or learning solutions industry.Ability to close smaller deals autonomously and advance high-potential leads to the next stages of the sales cycle.