Role summary: To manage and further develop the Group's e-commerce and digital marketing business model across multiple brands.Suitable candidate should have experience in transitioning from a bricks and mortar marketing business to online / digital marketing.Duties & ResponsibilitiesTake ownership of existing and new e-commerce websites, apps, and channels, including digital marketing for all brands within the Group.Demonstrate a thorough understanding of the e-commerce and digital marketing landscape and guiding the business on the e-commerce business model.Develop an e-commerce strategy to attract, convert and retain online customers by proactively studying market trends, competitors, and customer behaviours.Set, manage and report on e-commerce reach, sales and marketing budgets.Manage the social media marketing team, ensuring digital assets and content are effectively managed.Work closely with the merchandise teams to execute e-commerce merchandising strategies, managing online product inventory, taxonomy, and data to optimise category differentiation and growth.Work with marketing manager, operations managers, and other departments to develop, track, evaluate and optimise effective digital marketing campaigns to achieve key performance indicators (KPIs) and maximise ROI.Continually optimise lead generation, sales, and customer satisfaction by monitoring and testing site functionality and performance regarding search engine optimisation, customer journey and conversion rates.Source and manage third-party specialists for technology and performance marketing solutions needed to drive e-commerce strategy.Collaborate and create strategic relationships with payment partners, e-commerce partners and internal stake holders.Oversee all aspects of e-commerce including digital marketing web design, content, web design, promotional campaigns and GTM.Facilitate the onboarding of the Group's outstanding brands to e-commerce platforms.Desired Experience & QualificationMarketing degree or similar; specialization in online and digital marketing is an advantage.Minimum of 8 years marketing experience preferably in retail, of which at least 3 years in a middle / senior management role,About five years of experience in e-commerce strategy, operations, and digital marketing.Demonstrable experience and expertise in social media, mobile, and email marketing.Strong knowledge of e-commerce platforms.ROI-focused and able to work well in a highly target-driven environment.Ability to work well under pressure and manage a significant workload.Excellent analytical skills and experience using leading data analysis tools and platforms.Ability to work independently and collaborate effectively.
