Researcher

Key ResponsibilitiesIdentifying Market Opportunities: Recognizing gaps in companys operating environment where its services can be expanded and improved Evaluating Market Costing: Benchmarking to align company budget estimates to actual market costs Understanding Client Behavior: Gaining insights into client preferences, engagement with the company and decision-making processes Evaluating Marketing Strategies: Measuring the effectiveness of campaigns and strategies to optimise marketing efforts and budget allocation Forecasting Market Trends: Predicting future market trends to stay ahead of the curve and make proactive business decisions Improving Service Delivery: Using market research to inform the development of new services or the improvement of existing ones to better meet client needs Setting Realistic Targets: Establishing achievable goals for growth, and client service based on market research findings Risk Mitigation: Identifying potential risks in the companys operating environment and developing strategies to mitigate them Supporting company Strategy: Providing a solid foundation of market knowledge to support overall business strategy and long-term planning Enhancing Client Experience: Using feedback and insights from market research to enhance the customer experience