Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.
Job Description - Regional Senior Brand Manager - Self Care - AMET (2407023507W)
Regional Senior Brand Manager - Self Care - AMET - 2407023507W
Description
Kenvue is currently recruiting for:
Regional Senior Brand Manager - Self Care - AMET This position reports into the Head of Self Care - AMET and is based in Cape Town, South Africa.
Who we are At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here .
General Summary: The Regional Sr. Brand Manager, Self Care – AMET (Africa, Middle East and Turkey) is responsible for driving the growth model for Self Care brands in the cluster: Benylin, Sinutab, Nicorette, Regaine, Imodium etc., reporting to the Self Care AMET Lead. Internally, you are a key partner of both Regional (EMEA) and Global marketing teams and works closely with AMET cross functional teams.
Major Duties & Responsibilities Brand Strategy Implementation and Execution Planning o Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans
o Partners with senior management, lead-markets and cross functional teams in creating a robust End to End plans
o Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary.
o Monitors market, brand performance, competitors, trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
o Leads the 3YOP Plan for priority Self Care brands.
o Works closely with EMEA squads to echo the needs of the cluster in regard to pipeline development, NPDs, NPIs, commercial innovations, assets / content /claims development for the cluster
o Leads & implements the end to end portfolio management, pricing, promotion and communication strategy across the cluster.
Deploying regional/global communication strategy o Leads the communication planning for the cluster (comms priorities, calendar, media strategy).
o Provides input to regional and global teams for all content development needs and requirements.
o Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the cluster.
o Acts as brand equity guardian for the cluster, ensuring consistency across all markets.
o Collaborates with local Brand Activation teams and healthcare professional teams
Deploying new products (portfolio extensions, brand expansion to new markets) o Based on local market knowledge, provides cluster inputs to regional/global team, from trade to regulatory requirements, for the development of future innovations.
o Leads cross-functional team to bring regional/global innovations into AMET (Supply Chain, Regulatory Affairs, Finance, gatekeeping).
o Assess potential of new products and develops business case.
o Leverages regional/global launch toolkit and adapts to the cluster reality, in partnership with other functions.
Qualifications
Who we are At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here .
General Summary: The Regional Sr. Brand Manager, Self Care – AMET (Africa, Middle East and Turkey) is responsible for driving the growth model for Self Care brands in the cluster: Benylin, Sinutab, Nicorette, Regaine, Imodium etc., reporting to the Self Care AMET Lead. Internally, you are a key partner of both Regional (EMEA) and Global marketing teams and works closely with AMET cross functional teams.
Major Duties & Responsibilities Brand Strategy Implementation and Execution Planning o Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans
o Partners with senior management, lead-markets and cross functional teams in creating a robust End to End plans
o Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary.
o Monitors market, brand performance, competitors, trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
o Leads the 3YOP Plan for priority Self Care brands.
o Works closely with EMEA squads to echo the needs of the cluster in regard to pipeline development, NPDs, NPIs, commercial innovations, assets / content /claims development for the cluster
o Leads & implements the end to end portfolio management, pricing, promotion and communication strategy across the cluster.
Deploying regional/global communication strategy o Leads the communication planning for the cluster (comms priorities, calendar, media strategy).
o Provides input to regional and global teams for all content development needs and requirements.
o Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the cluster.
o Acts as brand equity guardian for the cluster, ensuring consistency across all markets.
o Collaborates with local Brand Activation teams and healthcare professional teams
Deploying new products (portfolio extensions, brand expansion to new markets) o Based on local market knowledge, provides cluster inputs to regional/global team, from trade to regulatory requirements, for the development of future innovations.
o Leads cross-functional team to bring regional/global innovations into AMET (Supply Chain, Regulatory Affairs, Finance, gatekeeping).
o Assess potential of new products and develops business case.
o Leverages regional/global launch toolkit and adapts to the cluster reality, in partnership with other functions.
What's In It For You · Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
· Learning & Development Opportunities
· Employee Resource Groups
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Primary Location Primary Location Europe/Middle East/Africa-South Africa-Western Cape-Cape Town
Kenvue is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive considerationfor employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin,or protected veteran status and will not be discriminated against on the basis of disability.andEqual Employment Opportunity Posters GINA Supplement.
If you are an individual with a disability, please check ourpage for information on how to request an accommodation.Disability Assistance
This site is governed solely by applicable U.S. laws and governmental regulations. Please see our Use of this site constitutes your consent to application of such laws and regulations and to our . Your use of the information on this site is subject to our . You should view in order to receive the most current information made available by Kenvue. with any questions or search this site for more information. Privacy Policy. Privacy Policy Terms of Service in the Legal Notice the Media section Contact Us
Kenvue leverages automation tools in its talent acquisition process for efficiency. These tools may help matching your skills and experience to a given role and assist in scheduling interviews. If you are concerned, you have the right to request how those tools are leveraged for selection. To do so, please for any questions. For more information about processing of your personal information and your privacy rights see the .Contact Us Careers Privacy Policy
#J-18808-Ljbffr
