Primary Purpose Of The RoleTo further develop and maximise the distribution, net revenue and Gross Profit of region specific top Traditional Trade and RTM customers by increasing market share, multiple points of purchase in store, and efficient customer service.Roles & ResponsibilitiesROLE AND RESPONSIBILITIES:Work closely with Channel Head/ Managing Director to assess customer opportunities in each region.Support Company programs with detailed market initiatives and develop local programs to meet local needs.Ensure timely input to the commercial planning process.Fulfil the yearly volume and net revenue and GP plan according to the goals and plans distributed annually.Increase market share continuously at the accounts and achieve competitive advantage vs. key competitors in each category.Monitor performance and compliance, taking corrective actions when needed. Corrective action to be immediate and in store by the Regional Sales Manager.Establish CDA contracts according to company principles and strategy.Effective budget management with regards to display placement budgets.Fulfil seasonal strategies.Organize region specific promotions, local events, and local promotions.Ensure listing of new products, selling, operation, and execution. Ensure customers are fully ranged and stocked.Guarantee and improve product distribution and availability at the accounts, ensuring full range availability in store at all times.Monitor effective equipment placement (racks/displays) and fridge placements in store.Ensure price execution and communication towards customers.Maintain effective communication and a physical presence in the field to reinforce the account strategy and ensure executional excellence.Ensure that complaints are followed up internally.Maintain, check, and update customer data.Ensure all key decision makers within the account are seen during each visit.Manage the sales and merchandising partners responsible for their stores.Local AccountabilitiesSelling, Operation, Execution. Ensure customers are fully ranged and stocked.Performance IndicatorsCompliance and controls. Expectation from Role - Volume & Value Plans delivery. Excellence in terms of in trade execution. CAM cycle compliance and adherence. Promotional implementation and execution. Management of 3rd party merchandisers. Attendance of cycle briefs with sales & merchandising partners. Concise and correct daily reports.
#J-18808-Ljbffr
